I would assume that the success of The Lord of the Rings and the huge interest in The Hobbit, not to mention the extraordinary, eight-film success of the Harry Potter series, would encourage Warner Bros. to look seriously into all of their similar options, but the studio has not to move ahead with a long-developing ElfQuest movie, based upon Wendy and Richard Pini's beloved comics.
Not only that, they studio are said to have actually cited The Hobbit as their main reason for pulling the plug.
Wendy Pini posted to Facebook:
After close to four years of suspense – and longer than four years of your much-appreciated interest and support – the word has come down from Warner Bros. And the word is "no." Their simple explanation is that they don't want to compete with The Hobbit. This was a possibility, among several, that we were prepared for. It is a relief, at last, to know.
Ms. Pini added this rather philosophical illustration:
I had reported last October on the appointment of Joe Ahearne, creator of the Brit TV series Ultraviolet, in writing a new ElfQuest script. Dodgeball's Rawson Marshall Thurber had written a previous draft and was still attached to direct.
Now, even if you don't know ElfQuest at all, I'm sure you can spot one similarity to Tolkien: the elves. But how similar are these stories really?
Well, maybe not so much. Enough to carry a trailer, I'm sure, but little enough that distinctive films could have been made, with very different flavours and personalities. Rawson Marshall Thurber is not Peter Jackson, nor vice versa.
For an example of these differences, ElfQuest features interplanetary travel. And a certain amount of polygamy, with attendant nudity – and a very notorious orgy scene.
I wonder when we'll next hear of a studio setting up an ElfQuest adaptation? My bet is shortly after the box office melts from flaming hot Hobbit dollars.