The latest of these innovations to find its way into 007's world is Snapchat. According to Deadline, The Spectre Edition Discover Channel will allow users access to "behind-the-scenes content, cast messages, photos like those above and more." It is the first channel on the platform devoted to a specific film.
"This is a fun way for current and future James Bond fans to experience Spectre," said Dwight Caines, president of theatrical marketing for Sony Pictures Entertainment, in a statement. "For one day only, Snapchat will be the one-stop shop for Spectre content." The channel will shut down at 12am Pacific tonight.
Snapchat's head of content Nick Bell added "We're huge James Bond fans and excited to give our community a sneak peek into the action."
The film opened in the UK today and will open in the US on November 6th.