Jeff Cherkassky used to work for Wizard World and launched their still-successful ComicCon Box for them in early 2015.
A year ago, he resigned to start Box Blvd, a white-labeled box subscription solution for major brands and celebrities.
And first off the block, as it were, is Stan Lee. With the Stan Lee Box from Stan Lee's company Pow! Entertainment. Coming out every eight weeks with items curated by Stan Lee – and with the first box arriving for US customers in time for Christmas if they order before December 14th.
Each Stan Lee Box will be full of exclusive comic variants from publishers such as Marvel Comics and – shock horror – DC Comics, as well as collectible figures, custom artwork, and geeky goods available exclusively at StanLeeBox.com.
Each Stan Lee Box will include a story from Stan that ties all the products together. The themed story for the very first Stan Lee Box is "It's the Most Marvelous Time of the Year," and will feature items that represent the past, present, and future of Stan Lee.
"I'm really thrilled to deliver a true Collector's Box of my favorite things every eight weeks to my treasured fans," says Stan Lee. "The Stan Lee Box will have a variety of premium quality products inside each box for all my True Believers."
The Stan Lee Box is priced at $49.99, and each contains over $125 of retail value inside every box. All subscribers signing up for a 1-year subscription in advance will save 10% off their subscription.
And in the first box? Two exclusive variant covers of Champions #3 by Mark Waid and Humberto Ramos, the standard version of which isn't out in stores until tomorrow…
Check it all out at StanLeeBox.com…