Vue Cinemas have announced that they will be showing back-to-back screenings of Edgar Wright's Cornetto Trilogy, leading up to the final instalment, The World's End, at midnight, the very second it is released.
Here's the best-of trailer they've cut together.
That reminded me of what we've come to expect from these guys, and why I trust The World's End to be something special.
Plus, if a rare chance to see Shaun of the Dead and Hot Fuzz on the big screen hasn't got you sold, Mr Wright had something very interesting to say about the screenings:
It seems worth pointing out that this comes with a free Cornetto. http://t.co/R7FVGMJbQd
— edgarwright (@edgarwright) June 17, 2013
You can book your tickets from Vue.