Part of my job is to keep track of what creators and publishers are talking about in social media. I just came across this:
Wait a freaking second, #clarkkenting is a real thing people are doing? I think I might have to do something about it then.
— Carlos Badilla Z (@realcabz) July 10, 2013
Well that got my attention. I'd heard of Tebowing and Planking, but Clark Kenting was a new one to me. So I went to my favorite place to check out things like this: UrbanDictionary.com and sure enough there is an entry with definition and example.
To wear glasses that you don't need, or different clothes than you normally do in order to obscure your true identity. So called for Superman's alter ego Clark Kent, who by the simple act of wearing glasses and a tie was somehow able to avoid people realizing they were the same person."Take a look at John, he's totally Clark Kenting it to impress that Jessica chick from his econ class."
"What do you mean?"
"He doesn't need glasses, that dude has 20/20 vision. He's just trying to look intelligent so she'll like him."
Now DC Comics has jumped on the bandwagon here and had a contest for people to dress up like Clark Kent. They announced the winners on July 1st. Which is all well and good, but I think they are missing the subtly of the trope. People aren't trying to look like Superman, they're just trying to look like someone they're not. This sounds more like something Barney Stinson would do.
Wether with or without the Superman T-shirt underneath, its going to be interesting to see if Clark Kenting takes off like a plane or blows up like Krypton.