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Batman Has 7 Titles In The Top 10 And Marvel Wins October 2017 Marketshare, But Comics Sales Down Over 10% On 2016
Diamond has released their sales statistics for October 2017 for products sold to retailers the North American direct market. In the last two months, it was noted that sales were falling sharply based 2016. So how is it looking for October?
Marvel Comics was October's top publisher with a 36.38% dollar share and a 38.63% unit share, down on September's 37.97% dollar share but up on September's 38.13% unit share, continued indication that Marvel is relying on discounts to up their number of comics distributed.
DC Comics' dollar share are both still up above the psychologically important 30% mark, with a 30.58% dollar share and a 35.48% unit share, up on September's 30.21% dollar share but down on September's unit share, 36.68%. But closer to Marvel than most months.
Image Comics has forged ahead, with a mighty 11.46% dollar share and a 9.84% unit share, one of their best performances of the year.
Image Comics' The Walking Dead #172 ranked #22 for the month, IDW Publishing's Star Wars Adventures #3 ranked #104, and Dark Horse Comics' Neil Gaiman's American Gods: Shadows #8 ranked #122.
Check out the marketshare, the top 10, and the rest of the product categories below… and yes, if you add the Metal and the White Knight, Batman has seven titles in the top 10. But the Marvel Legacy relaunched Despicable Deadpool seems to do a lot better than one might have expected. Is that the October equivalent of September's Harley Quinn Anniversary Special?
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COMPARATIVE SALES STATISTICS
| DOLLARS | UNITS | |
| OCTOBER 2017 VS. SEPTEMBER 2017 | ||
| COMICS | 2.84% | -1.10% |
| GRAPHIC NOVELS | 9.60% | 0.08% |
| TOTAL COMICS/GN | 4.74% | -1.02% |
| TOYS | -3.64% | -7.22% |
| OCTOBER 2017 VS. OCTOBER 2016 | ||
| COMICS | -15.74% | -21.05% |
| GRAPHIC NOVELS | 2.37% | -8.02% |
| TOTAL COMICS/GN | -11.12% | -20.27% |
| TOYS | -16.10% | -12.91% |
| YEAR-TO-DATE 2017 VS. YEAR-TO-DATE 2016 | ||
| COMICS | -9.93% | -7.89% |
| GRAPHIC NOVELS | -10.55% | -12.76% |
| TOTAL COMICS/GN | -10.12% | -8.27% |
| TOYS | -11.82% | -17.78% |
NEW TITLES SHIPPED
| PUBLISHER | COMICS SHIPPED | GRAPHIC NOVELS SHIPPED | MAGAZINES SHIPPED | TOTAL SHIPPED |
| MARVEL COMICS | 81 | 41 | 0 | 122 |
| DC ENTERTAINMENT | 79 | 39 | 1 | 119 |
| IMAGE COMICS | 67 | 22 | 0 | 89 |
| IDW PUBLISHING | 41 | 36 | 0 | 77 |
| BOOM! STUDIOS | 29 | 7 | 0 | 36 |
| DARK HORSE COMICS | 15 | 18 | 0 | 33 |
| TITAN COMICS | 21 | 8 | 3 | 32 |
| DYNAMITE ENTERTAINMENT | 24 | 6 | 0 | 30 |
| ONI PRESS | 12 | 4 | 0 | 16 |
| ARCHIE COMICS | 11 | 4 | 0 | 15 |
| OTHER NON-TOP 10 | 104 | 160 | 24 | 288 |
| TOTAL | 484 | 345 | 28 | 857 |
TOP 10 COMIC BOOKS
| RANK | DESCRIPTION | PRICE | ITEM CODE | VENDOR |
| 1 | DARK NIGHTS: METAL #3 | $3.99 | JUL170304-M | DC |
| 2 | THE MIGHTY THOR #700 | $5.99 | AUG170848-M | MAR |
| 3 | AMAZING SPIDER-MAN #789 | $3.99 | AUG170779-M | MAR |
| 4 | BATMAN #32 | $2.99 | AUG170197-M | DC |
| 5 | BATMAN #33 | $2.99 | AUG170199-M | DC |
| 6 | THE DESPICABLE DEADPOOL #287 | $3.99 | AUG170830-M | MAR |
| 7 | BATMAN: THE DROWNED #1 | $3.99 | JUL170311-M | DC |
| 8 | BATMAN: THE DAWNBREAKER #1 | $3.99 | JUL170310-M | DC |
| 9 | BATMAN: THE MERCILESS #1 | $3.99 | JUL170312-M | DC |
| 10 | BATMAN: WHITE KNIGHT #1 | $3.99 | AUG170269-M | DC |
TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS
| RANK | DESCRIPTION | PRICE | ITEM CODE | VENDOR |
| 1 | THE WALKING DEAD: HERE'S NEGAN HC (MR) | $19.99 | JUL170766-M | IMA |
| 2 | BATMAN/THE FLASH: THE BUTTON DELUXE EDITION HC | $19.99 | JUN170380-M | DC |
| 3 | SEVEN TO ETERNITY VOLUME 2 TP (MR) | $16.99 | AUG170728 | IMA |
| 4 | RAT QUEENS VOLUME 4: HIGH FANTASIES TP (MR) | $14.99 | AUG170704 | IMA |
| 5 | SUPER SONS VOLUME 1: WHEN I GROW UP TP | $12.99 | JUL170465 | DC |
| 6 | I HATE FAIRYLAND VOLUME 3: GOOD GIRL TP (MR) | $16.99 | AUG170669 | IMA |
| 7 | REDNECK TP VOL 01 DEEP IN THE HEART (MR) | $16.99 | AUG170579-M | IMA |
| 8 | STAR WARS: THE SCREAMING CITADEL TP | $17.99 | JUL171215 | MAR |
| 9 | BATMAN: DETECTIVE COMICS VOLUME 3: LEAGUE TP | $19.99 | JUL170458 | DC |
| 10 | LOW VOL. 4: OUTER ASPECTS OF INNER ATTITUDES TP (MR) | $16.99 | JUN170763 | IMA |
TOP 10 BOOKS
| RANK | DESCRIPTION | PRICE | ITEM CODE | VENDOR |
| 1 | OVERWATCH ANTHOLOGY VOLUME 1 HC | $19.99 | JUN170080 | DAR |
| 2 | JIM HENSON'S LABYRINTH ADULT COLORING BOOK TP | $16.99 | JUN171331 | BOO |
| 3 | ART OF OVERWATCH HC | $49.99 | JUN170078 | DAR |
| 4 | SERENITY: EVERYTHING'S SHINY ADULT COLORING BOOK TP | $14.99 | JUN170101 | DAR |
| 5 | WILLIAM SHAKESPEARE'S THE FORCE DOTH AWAKEN HC | $14.95 | AUG172376 | RAN |
| 6 | ART OF OVERWATCH LIMITED EDITION HC | $100.00 | JUN170079 | DAR |
| 7 | ART OF THE PULPS: AN ILLUSTRATED HISTORY HC | $49.99 | MAY170545 | IDW |
| 8 | THE PRINCESS BRIDE: AS YOU WISH MEMORABLE QUOTES TO COLOR TP | $16.99 | JUN170544 | IDW |
| 9 | THE SHADOW DOUBLE NOVEL VOLUME 122 SC | $14.95 | JUL172465 | SAN |
| 10 | DECONSTRUCTING THE INCAL HC | $24.95 | AUG171792 | HUM |
TOP 10 TOYS
| RANK | DESCRIPTION | ITEM CODE | VENDOR |
| 1 | OVERWATCH: TRACER "CLASSIC SKIN" NENDOROID | JAN178091 | GOO |
| 2 | BATMAN ANIMATED: BATCAVE PLAYSET WITH ALFRED FIGURE | APR170463 | DC |
| 3 | MARVEL SELECT: SPIDER-MAN HOMECOMING ACTION FIGURE | FEB172613 | DST |
| 4 | MARVEL SELECT: NETFLIX DAREDEVIL ACTION FIGURE | MAY172531 | DST |
| 5 | DCTV THE FLASH: THE FLASH SEASON 3 ACTION FIGURE | AUG170365 | DC |
| 6 | BAT SIGNAL PROP | MAY170373 | DC |
| 7 | JUSTICE LEAGUE MOVIE: WONDER WOMAN STATUE | APR170460 | DC |
| 8 | POP! MARVEL EMMA FROST DIAMOND FORM VINYL FIGURE | JUL170020 | FUN |
| 9 | DC ICONS: BATMAN REBIRTH ACTION FIGURE | MAY170378 | DC |
| 10 | BATMAN BLACK & WHITE: HARLEY QUINN BY AMANDA CONNER STATUE | APR170470 | DC |
TOP 10 GAMES
| RANK | DESCRIPTION | ITEM CODE | VENDOR |
| 1 | RICK AND MORTY: TOTAL RICKALL CARD GAME | AUG168447 | CRY |
| 2 | MAGIC THE GATHERING TCG: IXALAN BOOSTER PACKS | JUN173398 | WIZ |
| 3 | SCOTT PILGRIM'S PRECIOUS LITTLE CARD GAME | JUN173385 | REN |
| 4 | MARVEL HEROCLIX: THOR RAGNAROK MOVIE EXPANSION | JUN173414 | NEC |
| 5 | PATHFINDER BATTLES: MAZE OF DEATH BOOSTER BRICK | JUN173415 | NEC |
| 6 | YU-GI-OH! TCG: LEGENDARY DRAGON DECKS | AUG173192 | KON |
| 7 | ATARI: CENTIPEDE GAME | AUG170531 | IDW |
| 8 | MARVEL DICE MASTERS: X-MEN FIRST CLASS | FEB173226 | NEC |
| 9 | DUNGEONS & DRAGONS RPG: TOMB OF ANNIHILATION HC | AUG173217 | WIZ |
| 10 | MAGIC THE GATGHERING TCG: IXALAN BUNDLE PACK | JUN173399 | WIZ |
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| Dollar Market Share – October 2017 |
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| Unit Market Share – October 2017 |
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