Comedian Nathan Fielder Launches Dumb Starbucks, See The First Incredible Ad

A coffee shop called Dumb Starbucks opened last week in Los Angeles. An actual coffee shop, modelled very closely on Starbucks, just with the word Dumb tacked on.

This ad explains everything.


Fielder is a comedian and humorist and… I'll admit it, if I've seen him before, I quickly forgot all about him. But this prank – for want of a better term – has caught my imagination. Will he end up saying anything meaningful about parody law? About the gullibility of the coffee-buying public? Even about Starbucks, somehow? I don't know. But he's certainly put himself in a great position to say something, and I'm now leaning forward and listening…