The marketing on Divergent really confuses me. The trailer is kind of exposition-city and to be expected, but their teaser character posters have inexplicably focused on tattoos cast in shadowy, sexy light.
But in any case, all this week new posters for supporting characters will be rolled out, starting with today's new poster of action star Maggie Q as Tori, unveiled by Divergent author Veronica Roth.
Being a fan of the books and of the film's star, Shailene Woodley, I'm baffled that this is the aspect of the story they have decided to focus on. The tattoos all have clunky, on-the-nose symbolism for the characters, but there are plenty more subtle and sophisticated ways to depict that without, for example, this cringe-worthy quote about Tori's: "The hawk symbolized the sun…if I always had the sun on me, I wouldn't be afraid."
Divergent will be released on March 21, 2014 in the US and on April 4th in the UK. Do these sexy tattooed posters make you more or less inclined to see the next YA franchise?