Despite their timidity towards higher frame rates for The Hobbit, Warner Bros. are proving very bullish on 3D. They have elected to have Guillermo Del Toro's Pacific Rim post-converted into stereo, apparently against his will.
Apparently, I say, as Variety's story on the matter refer to the studio 'strong arming' the director. And I heard Del Toro explain that this was very much a 2D film for him at Comic-Con. He certainly wasn't feeling ambivalent.
Incidentally, there are signs that Warner Bros. pulled the same trick with Zack Snyder in relation to Man of Steel. I guess their ledger books are telling them that 3D box office is worth enough to tick off some of their bigger name filmmakers.
I await some kind of statement from Del Toro – not to mention a promise from Warners that the director-approved 2D version of Pacific Rim will be rolled out just as widely as the 3D variant.