Commercials director Adam Berg is perhaps best known for his Carousel spot for Phillips, a gimmicky interactive take on the "bullet time" camera effect that traded on imagery from The Dark Knight to promote a short-lives series of cinemascope-shaped TV sets (I'll put a non-interactive version at the foot of this post).
Now he's been set up by Universal to remake David Cronenberg's Videodrome. Good luck to him, but that's going to be a hard hill to climb.
According to Deadline the new version will have a script by Transformers 2 and3 scribe Ehren Kruger that will:
blow it up into a large-scale sci-fi action thriller.
Okay. Good to hear it's not going to be a simple retread. Here's a trailer for Cronenberg's film to remind us how it doesn't really meet the above description.
The new angle is going to involve nanotechnology, which seems to suggest we're on for something much more 'material' than Cronenberg's original. That film, like so many of Cronenberg's, was only about the physical in the sense that it was something manipulated and mauled by the conceptual and psychological.
Kruger's better scripts include Arlington Road, Skeleton Key and The Brothers Grimm. He's not without ideas, and he's got a certain set of skills. None of this, however, is going to save him from an online crucifixion by fans of the original Videodrome, starting in 3… 2… 1…
Oh, my mistake. It started half a second after Mike at Deadline clicked publish.