Wander Around Middle Earth In A New Movie-Hyping Online… Toy Game Experiment Thing

To promote the Hobbit movies – the first of which was just released in a splendid extended cut special edition, the second of which will be in cinemas on December 13th – there's a new "Chrome Experiment."

If you use Google's browser, as I do myself, you can click over and play along. It takes just as much experimentation on the players part as it did the developers, I feel.

And I would definitely recommend checking out this promo video for the "toy" as it gives at least a basic idea of what you can do with it.