The Comic Con booth for Iron Man 3 appears to be situated exactly where The Avengers booth was last year. And where last year's booth mimicked the first ever official Avengers image and showed us the deck of the helicarrier, this year, they're aping the first official Iron Man 3 photo.
A simple pattern with effective results.
Here's the booth as it stands tonight. No armour present.
But here's how it's going to look, approximately, when they're done with it.
Well, I don't think it will have Downey lurking in front of it, but you never know.