Jem And The Holograms Director John M. Chu Talks Rough Opening Weekend

With a lukewarm (at best) critical reaction and a poor box office showing, Jem and the Holograms director Jon M. Chu is not having the best weekend, as he freely admitted at a keynote address Saturday at the Film Independent Forum in L.A. (via The Hollywood Reporter).

"So, this is a bit awkward only because I'm supposed to be here this morning talking about how great it is to be in the movie business — it's so awesome — but currently, I don't know if you've looked at box office numbers, this morning specifically, it hasn't been the greatest," he said.

Jem represented something of a passion project for the G.I. Joe Retaliation director, having spent ten years developing the film. Unfortunately, he noted some fans of the original cartoon have let their passion for the series get the better of them. "I get fans sending me hate mail, I get death threats, I get racist remarks — it's a really fun business," he said.

"Reviewers have been harsh, to say it lightly," he added. Beyond failing to resonate with fans and critics, the film is projected to make $1.2 million over the weekend against a $5 million budget. Of course, Chu's rough weekend may in fact be more educational to those at the Film Independent Forum — or interested in the rough and tumble business of filmmaking — than anyone expected.

Nevertheless, in the following video, Chu says he still has "the best job in the world":


Also, producer Jason Blum shared that he will continue to wear the film with pride, literally: