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Now One Million Moms Targets Kay Jewelers For Advertising During 'Lucifer'

kayWell, Olive Garden ignored One Millions Moms and its demans that they stop sponsoring Lucifer last week, with very little repercussion, it seems.

Will Kay Jewelers follow suit?

FOX's new drama "Lucifer" is spiritually dangerous. The new program "Lucifer" glorifies Satan as a caring, likable person in human flesh. The character Lucifer Morningstar makes being the devil look cool, drives a fancy car, gets out of a speeding ticket, owns a nightclub in LA, and is irresistible to women. "Lucifer" airs on Monday evenings at 9:00 p.m. ET/8:00 p.m. CT with a 14-DLSV rating.

The series focuses on Lucifer portrayed as a good guy "who is bored and unhappy as the Lord of Hell." He resigns his throne, abandons his kingdom, and retires to Los Angeles, where he gets his kicks helping the LAPD punish criminals.

At the same time, God's emissary, the angel Amenadiel, has been sent to Los Angeles to convince Lucifer to return to the underworld. Lucifer questions Amenadiel, "Do you think I'm the devil because I'm inherently evil or just because dear old Dad decided I was?" The question is meant to make people rethink assumptions about good and evil, including about God and Satan.

The program included graphic acts of violence, a nightclub featuring scantily-clad women, and a demon. The message of the show is clear. Lucifer is just misunderstood. He doesn't want to be a bad guy, it's God who is forcing him to play that role.

Apparently it's a bad thing to rethink things. Anyway, their campaign against Olive Garden seems to have petered out, so they are moving to an easier target, Kay Jewelers.

Contact Kay Jewelers, who sponsored the spiritually dangerous program "Lucifer" and paid corporate dollars to promote their stores in association with the content of the program.

Use the information we have provided on our website, and let Kay Jewelers know that its advertising dollars are supporting sympathy towards the devil and glorifying Satan and that financial support should be pulled immediately.

And the comments have begun.

Eddie Goulian Jr: I will not ever do business that sponcer a vile program like Lucifer. I hightly enocourage you to rethink!

Kelly King Alexander: I will no longer be purchasing my gifts or personal jewelry from your company until you pull support/advertising from "Lucifer," a diabolical series that subtly and insidiously glorifies evil. Thank you for listening to your customers and making decisions based on what is best for your consumers

Bonnie Bost‎: HI, if every Kiss begins with Kay, then why are you sponsoring a program about satan? is that loving and worthy of your company? Would you please pull your sponsorship. Thank you!

Janna Larson‎: Beautiful jewlery store…please pull your sponsorship from Lucifer. That show glorifies satan. You are too classy of a company to be supporting that show.

‎May Castro-Africa‎: HEY KAY JEWELERS, I'VE JUST LEARNED THAT YOU SPONSORED THE SHOW "LUCIFER".
WHAT A SHAME ON YOUR PART GLORIFYING THIS EVIL CREATURE! WHY IS THAT…..BECAUSE LUCIFER PROMISED YOU MORE RICHES ONCE YOU GLORIFY HIM???????

‎Some aren't sure exactly what it is.

Jean Greer‎: I plead with you not to back the movie Lucifer ,it is seeking sympathy for Satan and would be very misleading to our young people

But not everyone feels that way.

Kira Mack: Loved seeing your adverts during "Lucifer" last night. Please continue to market your product the way you see fit, and not in accordance with what a small group of shrill pearl-clutchers think.
Best Wishes,
Past and Future Customer

And if you didn't know what time it is on, or next week's episode? One Million Moms continus to have that covered.

‎Susan Selvius DeGroot‎: Please look it where your commercials are running. It happens to be on a show that is very dissed tasteful and anti-family. It's on at 9 o'clock in the evening Eastern standard time. I pray that you'll change where your commerical is seen. Immediately! Thank you


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Rich JohnstonAbout Rich Johnston

Founder of Bleeding Cool. The longest-serving digital news reporter in the world, since 1992. Author of The Flying Friar, Holed Up, The Avengefuls, Doctor Who: Room With A Deja Vu, The Many Murders Of Miss Cranbourne, Chase Variant. Lives in South-West London, works from Blacks on Dean Street, shops at Piranha Comics. Father of two. Political cartoonist.
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