One of the unreported bits of silliness that I stepped over in the last few days was a largely speculative "rumour" that Sony might sell off the Spider-Man movie rights. It all stemmed from a bit of financial advice the company had received, suggesting it sell some assets and buoy themselves on the great Red Sea of accountant's ink.
Yeah, well, forget that.
Ain't It Cool put their brand power to use, and got Sony Picture's Co-Chair Amy Pascal on the line for a quick chat.
Not only did she admit a personal stake – and so she might, the Spider-Man films are perhaps the biggest hit of her tenure at the studio, and something she has been very much involved with – Pascal added that she'd "never ever ever" let the rights slip out of grasp.
Never ever ever?
That's right. Never ever ever. Ever.
As you might expect, Pascal also took this opportunity to tell the world that she's really thrilled with work on the new film. Which is nice. I hope we all are too. The last one was pretty divisive, but hell, I don't think I can fault the casting and I do want to see these guys back and working with better material.