Refusing to take "We're scared and we don't want to lose our money" for an answer, some plucky Guillermo Del Toro fans have set up an online petition titled Greenlight Mountains of Madness. Here's what you'd be putting your virtual signature to:
Dear Universal Studios,
"At The Mountains of Madness" scares you. You fear the risk in funding such a movie. You fear the film will not bring in enough profit, when in fact a fresh film like this is exactly what the industry needs. This film will take the horror genre to new places. This is your chance to be credited as a modern day pioneer studio. This is your chance to be the studio willing to take the risk and make something original in a time of uninspired remakes and reboots. Fearing the outcome of a risky venture is understandable, but risks are unavoidable. This petition should ease your fears of the outcome somewhat, as everyone signing it is doing so as a promise to see this movie in theaters. Yes, we are asking you to take us on our word. We want to show you just how much this movie is needed. We want you to make "At The Mountains of Madness". We want it to scare us.
Will this petition make any difference? Worst case scenario it shows some love to Guillermo Del Toro, Don Murphy, James Cameron and the other creatives who were working hard on the picture, and I'll put my name to that any day of the week.