Working their way from Iron Man to The Avengers, Marvel Studios have brought the comic book-style crossover story to the big screen, with scoops full of style and no small amount of financial success. Now, as we've learned this week, Warner Bros. are looking to repeat the same trick.
But it doesn't end there. Sony have similar plans for their Marvel-licensed movies.
The Amazing Spider-Man's producers, Matt Tolmach and Avi Arad, have been out at the film's US junket and speaking about their upcoming Venom picture. Hollywood were (was?) listening.
Tolmach suggested the crossover potential:
What I'm trying to say to you without giving anything away is hopefully all these worlds will live together in peace someday… look for the worlds to make sense with one another.
And Arad stayed more focused on Venom in its own right:
It's an Eddie Brock story… We want to be as close to the comics as possible. Especially in Eddie Brock's story. But again, pseudo-sceince is becoming science. All these tidbits about webs, artificial webs, is a huge industry now. Spiderwebs have unique qualities that will be huge for communications, fibers, and so forth. So we have taken the approach that we want to make the huge amazing movie about Eddie.
Chronicle's Josh Trank is said to be developing the Venom film, presumably from yet another fresh screenplay.
I wouldn't be surprised if the extent of the cross over is quite minor, with Venom crashing into a future Spider-Man film as a villain, or Spider-Man zipping the other way to save the day. On the other hand, it could be rather major, and they might even try to bring Ghost Rider into the picture.
There's a lot more Spider-Man press to come. I hope Arad and Tolmach are ready for the barrage of cross over questions they're going to face.