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Posted in: Nerd Food, Pop Culture | Tagged: cheez-it, Coors, Mars Inc.
Cheez-It Announces New Coors Light Beer Cheese Flavor
Mars Inc. has teamed up with Coors to create Cheez-It's new Coors Light Beer Cheese crackers, arriving in August for about $5 per box.
Article Summary
- Cheez-It teams with Coors to launch new Coors Light Beer Cheese crackers, the brand’s first beer partnership.
- Made with 100% real cheese, Cheez-It Coors Light Beer Cheese delivers creamy beer cheese flavor without alcohol.
- Cheez-It says the new flavor is built for football season, tailgates, and game-day snack spreads this fall.
- Cheez-It Coors Light Beer Cheese crackers hit shelves in August and are expected to retail for about $5 per box.
Mars Inc. has officially teamed up with Coors to make a new flavor of Cheez-It, as they unveiled the new Coors Light Beer Cheese option. This has literally been created in time for football season to offer a snack option for those who would love to have a little bit of beer cheese flavoring mixed into the cheesy treat, without it being alcoholic. We have more details and a couple of quotes from both companies below about the treat, as these will hit shelves in August going for about $5 per box.
Beer It Up In a Snack Bowl With Cheez-It Coors Light Beer Cheese
Forget the dip and score football's greatest duo. Baked with 100% real cheese, each cracker delivers the crowd-pleasing taste of creamy beer cheese in one absurdly satisfying bite with a savory, tangy sauce profile and toasted spices. Marking the first beer brand partnership in Cheez-It history, the new Cheez-It Coors Light Beer Cheese flavored crackers are the ultimate addition to any snack spread as fans transition from backyard summer barbecues to football kickoffs this fall.
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- Credit: Mars Inc.
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- Credit: Mars Inc.
"Our obsessed fans are constantly looking for bold new ways to enjoy Cheez-It, and we had the golden opportunity to bring one of America's favorite dips to life in a whole new way," said Nicole Sorensen, Vice President of Marketing for Cheez-It.
"Fans already love reaching for a cold Coors Light when they're snacking on game day, so finding a way to bring our crisp, refreshing beer flavors to life in a real-deal beer cheese flavored snack just made sense," said Matt Carpenter, Vice President of Marketing, Coors Family of Brands. "Cheez-It was the perfect partner to help pull this off. Made with 100% real cheese, their crackers are the ultimate canvas to capture our crisp, clean notes in a baked-to-perfection way, elevating the entire tailgating experience."
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