Posted in: Nerd Food, Pop Culture | Tagged: Anheuser-Busch, bud light, nfl, Peyton Manning, Shane Gillis

Shane Gillis & Peyton Manning Star In Bud Light's New NFL Spots

Shane Gillis and Peyton Manning show how far they're willing to go for a Bud Light in the new ads and campaign for the new NFL season.

Anheuser-Busch revealed its new Bud Light promotions and ads for the upcoming NFL season, as Shane Gillis and Peyton Manning are front and center this time around. The company has launched a pair of new commercials, titled "The Move" and "Armchair," as the two talk about how far they will go for Bud Light every Sunday. What's more, the company unveiled its new lineup of cans that cover 27 of the 32 NFL teams. Much like previous campaign signs, this is probably just the start with several more planned over the next seven months. You can check out both here, along with more details from the reveal.

Shane Gillis and Peyton Manning Really Want a Bud Light

Starring brand partners Shane Gillis and Peyton Manning, Bud Light's latest creative work, called "The Move" and "Armchair," showcases just how far they will go for the clean, crisp taste of Bud Light on gameday. Alongside the new creative work, Bud Light and its 27 team partners are bringing back its limited-edition team cans featuring retro-inspired styles that allow fans to rep their team all season long. This year's team can feature a scannable QR code that will give fans the chance to upgrade their gameday experience with prizes including a month of NFL+ Premium*, tailgating essentials, NFL tickets, and more.

"The Move" opens on a bar packed with NFL fans and, naturally, Peyton Manning, all looking to get the bartender's attention to order their next Bud Light. Suddenly, Shane Gillis smoothly slides in beside Manning and snags the quarterback's prime position. The two quickly begin the all-too-familiar bar shuffle to battle for prime ordering position and the bartender's attention: slightly leaning over the bar, attempting to poke your head and arm through the crowd and generally jostling to get noticed by the bartender. Peyton then calls in the reinforcements and recruits a fan to help him go fully horizontal across the bar to order his, and Shane's, Bud Light.

"Armchair" brings the action to an at-home watch party, as Peyton faces the great dilemma of needing another Bud Light but not willing to give up his prime seat: an oversized recliner. When Peyton realizes the friend sitting on the floor is ready to snag his seat once he gets up for another beer, he shows he'll do anything for that Bud Light and takes the whole armchair with him – even if it means crashing through French doors.

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