Posted in: Apple, TV | Tagged: Brothers

Brothers: Apple TV Previews McConaughey & Harrelson Comedy Series

Check out a new look at Apple TV's comedy series Brothers, starring Matthew McConaughey and Woody Harrelson, and debuting on September 23rd.

Published Mon, 24 Aug 2026 12:07:08 -0500

by Ray Flook

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Article Summary

Apple TV’s Brothers reunites Matthew McConaughey and Woody Harrelson in a comedy series premiering September 23rd.
Brothers casts McConaughey and Harrelson as heightened versions of themselves facing a wild possible family bombshell.
Lee Eisenberg’s Brothers trades True Detective vibes for chaos, comedy, and a friendship tested by buried secrets.
When Woody heads to Matthew’s Texas ranch, Brothers spins a surreal reunion into fame, family, and identity turmoil.

Earlier this summer, Apple TV dropped us a preview of the upcoming on-screen reunion between Matthew McConaughey and Woody Harrelson. If you didn't get a chance to check it out, and think you're getting another take on HBO's True Detective, prepare to have your mind blown a bit. Set to start hitting streaming screens on September 23rd, Showrunner Lee Eisenberg's Brothers finds McConaughey and Harrelson playing very alt-reality versions of themselves as they deal with the shocking revelation that they might very well be… well, we think you can guess the spoiler from the show's title. Joining Harrelson and McConaughey is an impressive ensemble cast, including Natalie Martinez, Brittany Ishibashi, Nolan Almeida, Ella Grace Helton, Noah Carganilla, Highdee Kuan, Oona Yaffe, and Holland Taylor. Now, here's a look at the teaser key art that was released earlier today – which is a bit creepy on a number of levels:

The streaming series follows McConaughey and Harrelson, who play fictionalized versions of themselves, and whose lifelong friendship is thrown into chaos when they uncover a decades-old secret: they might actually be brothers. After Woody's daughter's wedding falls apart, he loads up the family and heads to Austin for an extended stay at Matthew's ranch.

But what begins as a healing getaway quickly spirals when Matthew's mother, Ma Mac (Taylor), accidentally lets slip a long-buried secret that the two friends might actually be brothers. As Woody turns the ranch upside down in pursuit of the truth, Matthew finds himself juggling an entirely different identity crisis: a potential run for Governor of Texas. The result is a heartfelt, chaotic, and wildly funny story about friendship, family, fame, and the messy line between myth and reality.

Apple TV's Brothers is produced for Apple TV by Paramount Television Studios. Showrunner Lee Eisenberg, McConaughey, Harrelson, Natalie Sandy, David West Read, Trish Hofmann, Bill Bost, Jason Winer, David Finkel, Brett Baer, and Jeremy Plager executive-produce. Trent O'Donnell directs multiple episodes, including the pilot.

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