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Marvel Maintains Their Lead Over DC Comics in January 2019 Marketshare

Marvel Comics was January's top publisher, leading in both the dollar share (39.24%) and unit share (41.29%) categories. DC was second, with a dollar share of 29.70% and unit share of 33.39%.

This is close to where we were in the past two months, after November saw Marvel recover with a 40.80% dollar share and a 43.75% unit share and for December, Marvel dropped back two points on the dollars but gained on the copies sold, with a 38.57% dollar share and a 44.09% unit share. January tightens the gap between the two measures for Marvel.

In November, DC Comics slipped under the psychologically important 30% mark, with 26.74% dollar share and a 29.51% unit share, but for December, put their heads back over that mark, with DC Entertainment was second, with a five-point jump on money earned 31.51% dollar share and point-and-a-quarter on copies sold, a 30.75% unit share. In January, DC Comics wideend the gap, selling more comics in terms of marketshare but making less.

Of course, this is acheived with Marvel Comics publishing more titles than DC Comics. We will run a Marketshare-Per-Capita later to see what that reveals.

Image Comics was third, with a 7.56% dollar share and a 7.77% unit share, dropping again in a marekt where they used to comfortably take ten percent. Dark Horse Comics was fourth with a 3.95% dollar share and a 2.97% unit share, followed by IDW Publishing with a 3.75% dollar share and a 3.32% unit share, then BOOM! Studios with a 2.32% dollar share and a 2.23% unit share, and Dynamite Entertainment with a 2.13% dollar share and a 1.83% unit share.

Amazing Spider-Man is now outselling Batman in January. Could the Knightmares storyline not be as well received? Still all in the top ten of course, and ahead of Heroes In Crisis. But The Batman Who Laughs #2 beats all for sales, though Captain Marvel #1 beats it for dollars raised – despite being the same price point. We'll look into just how that happened later today. The collected edition of Scott Snyder and Greg Capullo's Dark Nights: Metal from DC topped the graphic novel chart in January, a double win for Scott Snyder and a boost in the demand for a Metal 2.

Among the premier publishers, Robert Kirkman's The Walking Dead #187 was Image Comics' top book at #30; BOOM! Studios' Buffy the Vampire Slayer #1, a present day reimagining of Joss Whedon's cult television series, was their best-selling book for January at #70; Dark Horse Comics' Stranger Things #4, based on the Netflix television series, ranked #85; Rick and Morty vs. Dungeons & Dragons #4, the final issue of IDW Publishing's crossover event, ranked #98; and Dynamite Entertainment's Elvira: The Shape of Elvira #1 ranked #174.

TOP COMIC BOOK PUBLISHERS

 COMPARATIVE SALES STATISTICS

NEW TITLES SHIPPED

TOP 10 COMIC BOOKS BY UNITS SHIPPED

TOP 10 COMIC BOOKS BY DOLLARS INVOICED

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY UNITS SHIPPED

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY DOLLARS INVOICED

TOP 10 BOOKS BY UNITS SHIPPED

TOP 10 TOYS BY DOLLARS INVOICED

TOP 10 GAMES BY DOLLARS INVOICED

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