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Doomsday Clock Gets 1st and 2nd Place in November 2017 Charts as DC Sells More Comics, but Marvel Makes More Money

Published Fri, 15 Dec 2017 10:00:32 -0600

Last updated Fri, 15 Dec 2017 10:27:31 -0600

Geoff Johns and Gary Frank's Doomsday Clock #1 not only sold more copies than any other comic to comic stores in the North American direct market, but it did it twice. With both the lenticular and the non-lenticular cover version, split into two items as there were two prices.

DC Comics dominates the top 20, but their general $2.99 cover price rather than Marvel's general $3.99 cover price meant that while DC Comics sold more comics to comic stores in November 2017, Marvel made more money, even with some generous retailer discounts.

Marvel Comics was November's top publisher in dollars with a 34.29% dollar share and a 34.52% unit share, both down from October's 36.38% dollar share and a 38.63% unit share. In comparison, DC had only a 33.71% dollar share but a whopping big 39.37% unit share and both up from October's 30.58% dollar share and a 35.48% unit share.

As Marvel and DC successfully carved yup the market between them, other publishers suffered with Image Comics dropping to an 8.07% dollar share and an 8.26% unit share. IDW Publishing with a 4.04% dollar share and a 3.66% unit share, followed by Dynamite Entertainment breaking through the Premier Publisher club with a 2.20% dollar share and a 2.15% unit share, then Dark Horse Comics with a 2.08% dollar share and a 1.53% unit share.

But again, worryingly, November sales of comics were down over 2% on October, over 12% on last November and over 8% on 2016 so far.

Here's the top 10 sales, marketshare, breakdown for various other items…

TOP COMIC BOOK PUBLISHERS

PUBLISHER	DOLLAR SHARE	UNIT SHARE
MARVEL COMICS	34.29%	34.52%
DC ENTERTAINMENT	33.71%	39.37%
IMAGE COMICS	8.07%	8.26%
IDW PUBLISHING	4.04%	3.66%
DYNAMITE ENTERTAINMENT	2.20%	2.15%
DARK HORSE COMICS	2.08%	1.53%
BOOM! STUDIOS	2.06%	1.61%
VIZ MEDIA	1.34%	0.53%
TITAN COMICS	1.31%	1.07%
ONI PRESS	1.23%	0.76%
OTHER NON-TOP 10	9.68%	6.54%

COMPARATIVE SALES STATISTICS

	DOLLARS	UNITS
NOVEMBER 2017 VS. OCTOBER 2017
COMICS	-3.63%	-4.73%
GRAPHIC NOVELS	19.29%	27.04%
TOTAL COMICS/GN	3.11%	-2.54%
TOYS	45.65%	39.93%
NOVEMBER 2017 VS. NOVEMBER 2016
COMICS	-9.45%	-13.28%
GRAPHIC NOVELS	2.21%	-1.73%
TOTAL COMICS/GN	-5.80%	-12.36%
TOYS	-4.88%	-20.66%
YEAR-TO-DATE 2017 VS. YEAR-TO-DATE 2016
COMICS	-9.89%	-8.38%
GRAPHIC NOVELS	-9.32%	-11.72%
TOTAL COMICS/GN	-9.72%	-8.65%
TOYS	-11.01%	-18.12%

NEW TITLES SHIPPED

PUBLISHER	COMICS SHIPPED	GRAPHIC NOVELS SHIPPED	MAGAZINES SHIPPED	TOTAL SHIPPED
DC ENTERTAINMENT	95	36	0	131
MARVEL COMICS	85	46	0	131
IMAGE COMICS	68	14	0	82
IDW PUBLISHING	43	26	0	69
BOOM! STUDIOS	25	16	0	41
TITAN COMICS	23	10	8	41
VIZ MEDIA	0	40	0	40
DYNAMITE ENTERTAINMENT	25	9	0	34
DARK HORSE COMICS	14	12	0	26
ONI PRESS	8	2	0	10
OTHER NON-TOP 10	156	244	30	430

TOP 10 COMIC BOOKS

RANK	DESCRIPTION	PRICE	ITEM CODE	VENDOR
1	DOOMSDAY CLOCK #1	$4.99	SEP170245-M	DC
2	DOOMSDAY CLOCK #1 LENTICULAR EDITION	$5.99	SEP170247	DC
3	THE BATMAN WHO LAUGHS #1	$3.99	AUG170173	DC
4	BATMAN LOST #1	$4.99	AUG170170	DC
5	BATMAN #35	$2.99	SEP170276-M	DC
6	BATMAN #34	$2.99	SEP170274-M	DC
7	BATMAN: THE DEVASTATOR #1	$3.99	AUG170172-M	DC
8	CAPTAIN AMERICA #695	$3.99	SEP170802-M	MAR
9	BATMAN ANNUAL #2	$4.99	SEP170278	DC
10	STAR WARS #38	$3.99	SEP170965-M	MAR

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANK	DESCRIPTION	PRICE	ITEM CODE	VENDOR
1	STAR WARS: DARTH VADER VOL. 1: IMPERIAL MACHINE TP	$17.99	AUG171045	MAR
2	DEADPOOL KILLS THE MARVEL UNIVERSE… AGAIN TP	$15.99	AUG171018	MAR
3	THE FLASH VOL. 4: RUNNING SCARED TP	$14.99	AUG170320	DC
4	WONDER WOMAN VOL. 4: GODWATCH TP	$16.99	AUG170329	DC
5	RICK AND MORTY VOLUME 1 TP	$19.99	JUL151482	ONI
6	STAR WARS: ROGUE ONE ADAPTATION TP	$19.99	AUG171049	MAR
7	JOURNEY TO STAR WARS: THE LAST JEDI: CAPTAIN PHASMA TP	$16.99	AUG171050	MAR
8	SUPERMAN VOLUME 4: BLACK DAWN TP	$16.99	AUG170325	DC
9	STAR WARS: DARTH MAUL: SON OF DATHOMIR TP	$15.99	AUG171046	MAR
10	JUSTICE LEAGUE VOL. 4: ENDLESS TP	$16.99	AUG170324	DC

TOP 10 BOOKS

RANK	DESCRIPTION	PRICE	ITEM CODE	VENDOR
1	UNDISPUTED STREET FIGHTER HC	$39.99	JUL171680	DYN
2	BACK ISSUE #101	$34.95	AUG172086	TWO
3	GRIMM FAIRY TALES ADULT COLORING BOOK VOLUME 1	$12.99	OCT151871	ZEN
4	HARRY MOON: HARRY'S CHRISTMAS CAROL HC	$16.99	JAN179078	RAB
5	LEGEND OF ZELDA: HYRULE HISTORIA HC	$34.99	SEP120055	DAR
6	OVERSTREET COMIC BOOK PRICE GUIDE VOLUME 47	$29.95	APR171765-M	GEM
7	BERNIE WRIGHTSON ARTIFACT EDITION HC	$125.00	JUN170552	IDW
8	LEGACY: COLOR NOVELLA FOR YOU TO COLOR HC	$19.99	JUL170107	DAR
9	THE WALKING DEAD ADULT COLORING BOOK (MR)	$14.99	FEB160615	IMA
10	HONEY MOON: CHRISTMAS HC	$16.99	JAN179079	RAB

TOP 10 TOYS

RANK	DESCRIPTION	ITEM CODE	VENDOR
1	CHIBI TAMAGOTCHI	MAR178821	BAN
2	POP RIDES! MARVEL: CLASSIC GHOST RIDER GLOW-IN-THE-DARK VINYL FIGURE	JUL178584	FUN
3	POP RIDES! MARVEL: CLASSIC GHOST RIDER VINYL FIGURE	JUL178585	FUN
4	MARVEL NOW: VENOM ARTFX+ STATUE	MAY172821	KOT
5	DC ICONS: DOOMSDAY VS. SUPERMAN DELUXE FIGURE 2-PACK	MAY170374	DC
6	JUSTICE LEAGUE MOVIE: BATMAN STATUE	MAY170370	DC
7	BAT SIGNAL PROP	MAY170373	DC
8	BATMAN: THE ANIMATED SERIES: HARLEY QUINN 25TH-ANNIVERARY DELUXE PVC FIGURE	APR172648	DST
9	JUSTICE LEAGUE MOVIE: SUPERMAN STATUE	MAY170371	DC
10	MARVEL PREMIER COLLECTION: PSYLOCKE STATUE	APR172652	DST

TOP 10 GAMES

RANK	DESCRIPTION	ITEM CODE	VENDOR
1	PATHFINDER RPG: ULTIMATE WILDERNESS	SEP173077	PAI
2	DC HEROCLIX: HARLEY QUINN AND THE GOTHAM GIRLS BOOSTER BRICK	JUN173406	NEC
3	PATHFINDER RPG: CORE RULEBOOK POCKET EDITION	APR168770	PAI
4	PATHFINDER RPG: CORE RULEBOOK	JUN091729	PAI
5	PATHFINDER RPG: BESTIARY 2 POCKET EDITION	AUG173198	PAI
6	STARFINDER RPG: ALIEN ARCHIVE HC	AUG173202	PAI
7	STARFINDER PAWNS: ALIEN ARCHIVE PAWN BOX	SEP173078	PAI
8	PATHFINDER RPG: BOOK OF THE DAMNED HC	JUL173377	PAI
9	PATHFINDER RPG: ULTIMATE EQUIPMENT POCKET EDITION	AUG173199	PAI
10	TOME OF BEASTS HC	JUN168476	PAI