Posted in: Comics | Tagged: Comics, dc, diamond, marvel

Marvel Maintains Marketshare, as DC Comics Claws a Little Back – October 2019

Last month, Marvel were down on their their close-to-50% share of August, but with September they still had an impressive 38.81% of dollars bought and 45.51% of units shipped marketshare. In second place was DC, rising with a market share of 27.80% and 29.15%, respectively. Image Comics ranked third, breaking over ten-percent market share thanks to Spawn #300 and other creator owner projects with a 11.01% dollar share and a 8.32% unit share. The top three were followed by Dark Horse Comics, IDW Publishing, Dynamite Entertainment, and Boom Studios, respectively.

In October, it was pretty much level pegging for September when it comes to Marvel marketshare, with Marvel on 39.51% dollar share and 45.20% unit share, though DC upped their numbers with a 31.67% dollar share and a 32.02% unit share, gaining from  Image Comics which dropped to a 7.59% dollar share and a 7.18% unit share, followed by IDW Publishing, Dark Horse Comics, Boom Studios, and Dynamite Entertainment.

The Marvel X-Books dominated the chart as Marvel had eight comics in October's top ten, including X-Men #1 at the top, beating Image's Spawn #301 at number two – which was still a damn fine acheivement, followed by Powers of X #6 at #3, House of X #6 at #4, The Amazing Mary Jane #1 at #6, Absolute Carnage #4 at #7, Ghost Rider #1 at #8, The Immortal Hulk #25 at #9, and Marauders #1 at #10. DC's The Joker: Year of the Villain #1 was their only top ten entry at #5, though we may see more when the split cardstock covers are combined in Monday's Bleeding Cool chart. The dollar top ten also saw Joker/Harley and Harleen make it on on the back of a higher cover price.

Among the premier publishers, Dynamite Entertainment's top book Vengeance of Vampirella #1 ranked #50, Boom Studios' Something Is Killing the Children #2 ranked #96, IDW Publishing's Teenage Mutant Ninja Turtles #99 ranked #101, and Dark Horse Comics' Black Hammer/Justice League #4 ranked #151.

October was a five-week month, but it did over a fifth more business than that year's five-week October. In one month this has turned round sluggish sales for 2019, and means that for the year so far, for comics and graphic novels, 2019 is doing 1.81% better in terms of dollars raised though at a drop of 2.4% units sold. We're selling fewer comics for more money, but making more money as a result. Comic book folk are still an inelastic lot. And it is the comics that are booming more than graphic novels too. Comic stores are also selling a lot more toys as well, 21.81% more in terms of money, 22.21% in numbers sold. A fifth more toys sold in 2019, so far, than in 2018.

DC's Doomsday Clock Part 1, collecting the first half of Geoff Johns and Gary Frank's sequel to Watchmen, was October's best-selling graphic novel and one of the two DC titles in the top ten. Image Comics had three titles in the top ten, with Kieron Gillen and Jamie McKelvie's The Wicked + The Divine Volume 9 as their top book at #2. Marvel Comics had two titles in the top ten, led by Chip Zdarsky and Mark Bagley's Spider-Man: Life Story at #3. Also in the top ten, Dark Horse Comics' Critical Role Volume 1: Vox Machina Origins ranked #8.

UDON Entertainment's Shigenori Soejima & P-Studio Art Unit Art Works, an art book featuring work from the artists behind Persona 5, was October's best-selling book.

Funko's POP! Marvel: Spider-Man: Into the Spider-Verse: Casual Miles Morales Vinyl Figure, a PREVIEWS Exclusive figure based on the award-winning animated film, was October's best-selling toy product. Also in the top ten from Funko was the PREVIEWS Exclusive POP! DC Heroes: The Red Death Vinyl Figure at #2. Diamond Select Toys had three products in the top ten: the Marvel Select: Unleashed Hulk Action Figure at #6, the Marvel Milestones: Thor Ragnarök: Gladiator Hulk Statue at #8, and the Marvel Select: Carnage Action Figure at #10.

Paizo Publishing's Pathfinder: Lost Dimensions Character Guide, a source book for Pathfinder Second Edtion, was the best-selling game product of October and one of the five Paizo products among the top ten.

TOP COMIC BOOK PUBLISHERS

 COMPARATIVE SALES STATISTICS

NEW TITLES SHIPPED

TOP 10 COMIC BOOKS BY UNITS SHIPPED

TOP 10 COMIC BOOKS BY DOLLARS INVOICED

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY UNITS SHIPPED

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY DOLLARS INVOICED

TOP 10 BOOKS BY UNITS SHIPPED

TOP 10 TOYS BY DOLLARS INVOICED

TOP 10 GAMES BY DOLLARS INVOICED

Dollar Market Share – October 2019

Unit Market Share – October 2019

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