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How Disney Is Selling Marvel Comics To The Kids

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How Disney Is Selling Marvel Comics To The KidsJanelle Asselin used to be a Batman editor, but she recently left to work in Disney Magazines, where she appears to be turning a whole new generation of kids into comic book readers.

In the UK, there have been a number of comics published by Panini/Marvel UK featuring Marvel superheroes aimed at kids, young kids even, distrubuted in newsagents and supermarkets. Indeed, the work created for that market was then translated and redistributed across Europe and South America.

Disney recently seized the creative control of that work, with an eye to creating that kind of material for the US newstand market first, which will then be licensed for other territories. And Janelle Asselin was headhunted from DC to make that happen.

The first sign of that is Marvel Super Hero Squad, replacing Spider-Man And Friends in the UK. Disney-created original Marvel superhero stories for the young uns. And sold EVERYWHERE.

And UK creators feeling abandoned by the changes? Someone new for you to submit work to… you have the experience after all!

And naturally, all this newstand-focussed work is happening well away from the eye of one Isaac Perlmutter.

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Rich JohnstonAbout Rich Johnston

Founder of Bleeding Cool. The longest-serving digital news reporter in the world, since 1992. Author of The Flying Friar, Holed Up, The Avengefuls, Doctor Who: Room With A Deja Vu, The Many Murders Of Miss Cranbourne, Chase Variant. Lives in South-West London, works from Blacks on Dean Street, shops at Piranha Comics. Father of two. Political cartoonist.
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