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Posted in: Comics | Tagged: Comics, Dark Knight III, dc, dc comics, entertainment, harley quinn, image, marketshare, marvel, Secret Wars, star wars, walking dead
Secret Wars Beats Dark Knight III #2 In December – But DC Dramatically Recovers Marketshare From Marvel
Of late, DC Comics marketshare has been dropping away, down past the 30% mark and getting perilously close to the 20% mark. In December, that turned around somewhat. Marvel is still be far the strongest publisher in the direct market, but DC Comics traditionally does a lot better in the Christmas market, able to monetise its back catalogue, trades, hardcovers and collections far better than Marvel is able to.
Secret Wars #8 topped the list, over Dark Knight III #2, both beating out Star Wars – though the franchise places four titles in the top ten thanks to the Annual issues. The launch of Batman/TMNT did rather well, Marvel has a strong launch for Guardians Of The Infinity as DC did with Harley's Little Black Book – which beat both the Star Wars annuals.
In October, Marvel Comics increased their share of revenue in the comic book direct market from 32.67% to 43.65% and their sale of number of comics sold increase from 38.12% to 48.26%.While DC Comics saw their marketshare fall from 26.01% to 21.85% and 26.32% down to 22.92%.
In November, Marvel's dollar share was down by a fraction to 43.2% and sales share down a similar fraction to 47.65%. DC's marketshare rose to 26.35% dollar share and a 26.09% sales share.
And now in December, DC continues that upward trend and Marvel slips considerably. Marvel has 37.09% dollar share and a 41.87% sales share, a drop of six points for each.
While DC Comics, who put on around five points last month, puts on over three points again, with a 29.32% dollar share and a 29.93% sales share.
And those missing three points? Some went to Image Comics with a 10.29% dollar share and a 10.65% unit share. And IDW got a point or so, with a 5.31% dollar share and a 4.10% unit share.
Image's top title was The Walking Dead #149 at #26, Dark Horse Comics had Fight Club 2 #8 at top #81, IDW had Back to the Future #3 at #106 and Oni Press had Invader Zim #5 at #86.
Brian K. Vaughan and Marcos Martin's The Private Eye Deluxe Edition from Image was the best-selling graphic novel of December but Harley Quinn's trades did bloody well too and the Black Mask collection of We Can Never Go Home at number 6 for the month,
And IDW's Locke & Key: Shades of Terror Coloring Book,was the best selling non-comics book of the month. Expect this to be the story of 2016….
But as for the whole of 2015? Sales are up on 2014… 7.17% in sales overall, and 9% in comics alone, when it was just a 4% increase from 2014 over 2013.
Which means even though DC's marketshare has dropped, they are still bringing in more money in 2015 than they did in 2014….
UPDATE: Ulp, no it's not. My head hangs in shame. It's just not quite as bad of a drop….
TOP COMIC BOOK PUBLISHERS
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NEW TITLES SHIPPED
| PUBLISHER | COMICS SHIPPED | GRAPHIC NOVELS SHIPPED | MAGAZINES SHIPPED | TOTAL SHIPPED |
| DC ENTERTAINMENT | 98 | 36 | 1 | 135 |
| MARVEL COMICS | 81 | 27 | 0 | 108 |
| IMAGE COMICS | 77 | 16 | 0 | 93 |
| IDW PUBLISHING | 50 | 29 | 0 | 79 |
| DARK HORSE COMICS | 32 | 17 | 0 | 49 |
| BOOM ENTERTAINMENT | 31 | 9 | 0 | 40 |
| DYNAMITE ENTERTAINMENT | 23 | 9 | 0 | 32 |
| TITAN COMICS | 17 | 6 | 4 | 27 |
| VIZ MEDIA | 0 | 17 | 0 | 17 |
| ONI PRESS INC. | 8 | 4 | 0 | 12 |
| OTHER NON-TOP 10 | 139 | 138 | 41 | 318 |
COMPARATIVE SALES STATISTICS
| DOLLARS | UNITS | |
| DECEMBER 2015 VS. NOVEMBER 2015 | ||
| COMICS | -2.14% | 0.68% |
| GRAPHIC NOVELS | 12.73% | 7.36% |
| TOTAL COMICS/GN | 1.53% | 1.09% |
| DECEMBER 2015 VS. DECEMBER 2014 | ||
| COMICS | 25.05% | 18.63% |
| GRAPHIC NOVELS | 14.12% | 7.03% |
| TOTAL COMICS/GN | 21.85% | 17.80% |
| YEAR 2015 VS. YEAR 2014 | ||
| COMICS | 8.99% | 6.54% |
| GRAPHIC NOVELS | 3.14% | 3.35% |
| TOTAL COMICS/GN | 7.17% | 6.28% |
TOP 10 COMIC BOOKS
| RANK | DESCRIPTION | PRICE | VENDOR | |
| 1 | SECRET WARS #8 | $3.99 | MAR | |
| 2 | DARK KNIGHT III: THE MASTER RACE #2 | $5.99 | DC | |
| 3 | STAR WARS #13 | $3.99 | MAR | |
| 4 | BATMAN/TEENAGE MUTANT NINJA TURTLES #1 | $3.99 | DC | |
| 5 | BATMAN #47 | $3.99 | DC | |
| 6 | GUARDIANS OF INFINITY #1 | $4.99 | MAR | |
| 7 | DARTH VADER #14 | $3.99 | MAR | |
| 8 | HARLEY'S LITTLE BLACK BOOK #1 | $4.99 | DC | |
| 9 | STAR WARS ANNUAL #1 | $4.99 | MAR | |
| 10 | DARTH VADER ANNUAL #1 | $4.99 | MAR |
TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS
| RANK | DESCRIPTION | PRICE | VENDOR | |
| 1 | THE PRIVATE EYE DELUXE EDITION HC (MR) | $49.99 | IMA | |
| 2 | HARLEY QUINN VOLUME 2: POWER OUTAGE TP | $16.99 | DC | |
| 3 | AVATAR THE LAST AIRBENDER VOLUME 11: SMOKE & SHADOW PART 2 TP | $10.99 | DAR | |
| 4 | BATMAN VS. SUPERMAN TP | $9.99 | DC | |
| 5 | SAGA VOLUME 5 TP (MR) | $14.99 | IMA | |
| 6 | WE CAN NEVER GO HOME TP (MR) | $9.99 | BLA | |
| 7 | HARLEY QUINN VOLUME 3: KISS KISS BANG STAB HC | $24.99 | DC | |
| 8 | STAR WARS: DARTH VADER VOLUME 1: VADER TP | $19.99 | MAR | |
| 9 | CIVIL WAR TP | $24.99 | MAR | |
| 10 | AMAZING SPIDER-MAN: RENEW YOUR VOWS TP | $17.99 | MAR |
TOP 10 BOOKS
| RANK | DESCRIPTION | PRICE | VENDOR | |
| 1 | LOCKE & KEY: SHADES OF TERROR COLORING BOOK | $9.99 | IDW | |
| 2 | STAR WARS ARTIFACT EDITION HC | $75.00 | IDW | |
| 3 | GRIMM FAIRY TALES: ADULT COLORING BOOK | $12.99 | ZEN | |
| 4 | THE ART OF FALLOUT 4 HC | $49.99 | DAR | |
| 5 | THE LITTLE BOOK OF BATMAN FLEXICOVER (MR) | $9.99 | TAS | |
| 6 | WONDER WOMAN: TIARA BRACELET & BOOK KIT | $9.95 | RUN | |
| 7 | THE LITTLE BOOK OF WONDER WOMAN FLEXICOVER | $9.99 | TAS | |
| 8 | THE SHADOW DOUBLE NOVEL VOLUME 102 SC | $14.95 | SAN | |
| 9 | THE LITTLE BOOK OF SUPERMAN FLEXICOVER | $9.99 | TAS | |
| 10 | LEGEND OF ZELDA: HYRULE HISTORIA HC | $34.99 | DAR |
TOP 10 TOYS
| RANK | DESCRIPTION | VENDOR | |
| 1 | HALO: MJOLNIR MARK V & MARK VI DELUXE ARTFX+ STATUE 2-PACK | KOT | |
| 2 | DC COMICS: THE BOMBSHELLS JOKER & HARLEY QUINN STATUE | DC | |
| 3 | ALEX ROSS JUSTICE LEAGUE ACTION FIGURE 6-PACK | DC | |
| 4 | DC COMICS: THE NEW 52: JUSTICE LEAGUE ACTION FIGURE 7-PACK | DC | |
| 5 | DC COMICS: BATGIRL STATUE | DC | |
| 6 | BATMAN THE ANIMATED SERIES: MASK OF THE PHANTASM ACTION FIGURE 2-PACK | DC | |
| 7 | DC COMICS COVER GIRLS: CATWOMAN STATUE | DC | |
| 8 | DC ICONS: GREEN LANTERN: HAL JORDAN DARK DAYS DELUXE FIGURE | DC | |
| 9 | DC ICONS: THE FLASH CHAIN LIGHTNING ACTION FIGURE | DC | |
| 10 | MARVEL SELECT: DR. STRANGE ACTION FIGURE | DST |
TOP 10 GAMES
| RANK | DESCRIPTION | VENDOR | |
| 1 | MOUSE GUARD ROLEPLAYING GAME BOXED SET (2ND EDITION) | BOO | |
| 2 | BACK TO THE FUTURE MONOPOLY | DST | |
| 3 | MONOPOLY: THE WALKING DEAD SURVIVAL EDITION | USA | |
| 4 | SUPERFIGHT ORANGE DECK | IMA | |
| 5 | SUPERFIGHT RED DECK | IMA | |
| 6 | SUPERFIGHT BLUE DECK | IMA | |
| 7 | SUPERFIGHT PURPLE DECK | IMA | |
| 8 | SUPERFIGHT GREEN DECK | IMA | |
| 9 | JAY & SILENT BOB STRIKE BACK MONOPOLY | DST | |
| 10 | DC HEROCLIX BRAINIAC SKULL SHIP | NEC |
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Dollar Market Share – December 2015 |
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Unit Market Share – December 2015 |
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