Posted in: ABC, NCAA, Sports, TV | Tagged: pop-tarts, pop-tarts bowl

2024 Pop-Tarts Bowl: Frosted Cinnamon Roll's Dreams End in a Toaster

At the end of the 2024 Pop-Tarts Bowl, it would be Frosted Cinnamon Roll that would end up taking the one-way trip into the toaster.

Okay, let's get the sports stuff out of the way first. After a hard-fought, high-scoring game, the Iowa State Cyclones beat the Miami Hurricanes, 42-41, to claim the 2024 Pop-Tarts Bowl Toaster Trophy as champions – and that's when we got down to the serious business at hand. Heading into today, we knew that one of this year's three Edible Mascots – Frosted Hot Fudge Sundae, Frosted Wild Berry, or Frosted Cinnamon Roll – would be making the ultimate sacrifice for the good of the game. With Iowa State QB Rocco Becht named the MVP of the game, Becht was given the responsibility of choosing which of the three would be getting the "thumbs down" and a one-way trip into the toaster. Well, it looks like Frosted Cinnamon Roll returned from the vault just long enough to "win" (???). Here's a look at the journey that Frosted Cinnamon Roll took as it readied to give of its flesh to the victors…

Here's the video that was released by Pop-Tarts – with a YouTube video from the Big 12 Conference waiting for you above.

Here's a look at this year's Edible Mascots introducing themselves earlier today – before things took a dark turn with Strawberry Frosted rising from the dead!

2024 Pop-Tarts Bowl: Who's Getting Toasted & More

Who Are The 2024 Pop-Tarts Bowl Edible Mascots? Frosted Hot Fudge Sundae, Frosted Wild Berry, and Frosted Cinnamon Roll

How Is The 2024 Pop-Tarts Bowl Sacrifice Being Decided? Unlike last year – when Strawberry Frosted's fate was known from the start – this year sees one of our three Edible Mascots jumping into the toaster. Who will it be? Well, the honor of offering the "thumbs down" has been bestowed upon the game's MVP – meaning we won't know until the end of the game.

Wait… The 2024 Pop-Tarts Bowl Trophy Has a Built-In Toaster?!? You're damn right it does, and it was unveiled earlier this month. Here's a look at the unveiling of the big prize (well, the second-biggest prize – choosing a pastry sacrifice still holds the top spot):

Here's a look back at how the scientists over at Pop-Tarts dared to play god… dared fly close to the Sun… stepped on Superman's cape… and pulled the mask off the old Lone Ranger… wait. We're getting lost in a very old song. Anyway… here's a look at how the Pop-Tarts Bowl Trophy definitely did not come to be (but it's a fun take on Oppenheimer anyway):

ABC's Good Morning America reporter Will Ganss got a chance to get up close and personal with the trophy to make sure its "working toaster" claims were legit (as if there was any doubt):

The Pop-Tarts Bowl Edible Mascot Is a Pretty New Thing… Right? Actually, no. In fact, there's a "history lesson" that shows us that the Pop-Tarts Edible Mascot has been making an impact on college football since the beginning (okay, not really – but it's fun and plays into the whole weird "sacrifice" angle):

2023 Pop-Tarts Bowl: RIP Strawberry Frosted: For some, it was a brilliantly twisted marketing idea that made the pastry treat the talk of November. For others, it was a disturbing PR stunt that was all about "shock value." For us, it was both – in all of the best ways possible. Last December, the Pop-Tarts-sponsored bowl game saw the 25th-ranked Kansas City Wildcats taking on the 18th-ranked North Carolina State Wolfpack. Though the Wildcats would get the win, 28-19, it would be what was going on before and after the game that would make headlines. See, when they introduced us to Strawberry Frosted as the first-ever edible mascot, we kinda had an idea where this was all going.

But even with that ten-ton hint, we weren't quite ready for the disturbing visual of Strawberry Frosted holding a sign that read, "Dreams really do come true" before being lowered into an obscenely large "toaster" – and things got really weird, really fast. For example, Strawberry Frosted entered the "toaster" with arms and legs but didn't exit with them – meaning his arms and legs were burnt off in the process. Ouch. But it was at the end of the game that things started feeling kinda wrong, with the players tearing into Strawberry Frosted (baked with a smile on his face) like he owed them all money, as trophies were being awarded and Donna Summer (the one sane moment in all of this) played throughout the stadium.

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