Breaking Bad: Now, Walt & Jesse Make Purest Snack Chips to Hit Streets
Walt (Bryan Cranston) & Jesse (Aaron Paul) make the purest form of snack chips to hit the streets in this Breaking Bad/PopCorners mash-up ad.
Can a commercial win the Super Bowl before the game is even played? We're asking for a totally not objective friend. Because Frito-Lay's PopCorners is making that case with the release of a 60-second ad set in Vince Gilligan's and Peter Gould's Breaking Bad/Better Call Saul/"El Camino" universe. We've seen the teasers with Bryan Cranston's Walter White (aka Heisenberg) and Aaron Paul's Jesse Pinkman, but now we're getting a look at what they've been cooking up. Setting aside the fact that PopCorners is technically comparing itself to crystal meth (but in a good way), the advertising campaign finds Cranston & Paul really selling it, bringing back the same old-school "Breaking Bad" vibes that we got when they returned for Better Call Saul. Seriously, these two can find a way to make snack chips seem menacing.
Now, here's a look inside the PopCorners multiverse as Walt & Jesse look to get their recipe out on the street- and that means having to make a deal with a very familiar face from the "Breaking Bad/Better Call Saul" universe (hint: rhymes with "Tuco"):
"I can definitely imagine revisiting it. Selfishly, I'd like to do so to keep this thing going," Gilligan revealed during an interview last year with Rolling Stone. But before folks start hitting social media looking for when the next spinoff will hit their screens? Relax because if Gilligan does return, it won't be anytime soon. "But without naming any names, I look around at some of the worlds, the universes, the stories that I love, whether they're on TV or in the movies. And I think there's a certain point, and it's hard to define, where you've done too much in the same universe. Just leave it alone," Gilligan elaborated. "And some universes are much bigger and more elastic. Ours is a very small one, Albuquerque, New Mexico, versus some of these worlds and series of movies and TV shows. The main thing I'm scared of is becoming too much of a one-trick pony. Yes, I could do more with this universe. And maybe someday I will, especially if I fail at everything that comes next. Then I'll come crawling back. But right now, whether there's more room to grow or not — and there probably is — I feel like it's time to do something new."