Posted in: MMA, Opinion, Sports, TV, TV | Tagged: bud light, kid rock, mma, opinion, ufc

Bud Light Brewer, UFC Announce Exclusive Deal (No One Tell Kid Rock)

Bud Light brewer Anheuser-Busch and Dana White's UFC (TKO Group) announced a major maketing deal that no one should tell Kid Rock about.

Someone better check to see how 90s trivia answer & 2018 WWE Hall of Fame Inductee ("Celebrity" Wing) Robert James Ritchie, aka Kid Rock, is doing – because I can't imagine he's going to be too thrilled to hear that Anheuser-Busch & Dana "Mr. Slapfight" White's UFC (now under TKP Group) just entered into a pretty comprehensive three-year marketing partnership. Because guess what that means? Yup, beginning in January 2024, a lot of right-wingy folks who love MMA are going to have to process the fact that Bud Light is going to be very much in their viewing lives. Earlier this year, Anheuser-Busch faced a boycott from some folks who have way too much time to spend on their beer's "social agenda" stemming from the brewer entering into a marketing campaign with transgender influencer Dylan Mulvaney. That brought us to April of this year when Kid Rock demonstrated his "outrage" over the move by shooting up cases of Bud Light (though not so outraged that he pulled the beer from his bar/restaurant… but more on that in a second).

And just so we're clear? This deal with UFC is going to put Bud Light and other Anheuser-Busch brands in front of a whole lot of folks around the world. Between live events and the MMA organization's digital & social media reach, the announcement estimates that Anheuser-Busch will have "meaningful brand visibility before more than 700 million fans in 170 countries, as well as an estimated 900 million TV households that receive UFC's broadcasts." Translation, expect to see the words "Bud Light" brightening up the Octagon not just during all UFC events, as well as Fight Nights, Dana White's Contender Series, The Ultimate Fighter, and Road To UFC. The deal also includes original content on social media, a strong presence at pre-fight & post-fight events (like press conferences), and targeted fan campaigns (such as "Easy to Enjoy" and "Easy to Celebrate").

As we mentioned previously, there's a very good chance that Kid Rock could end up being perfectly fine with all of this. As CNN reported back in July, it appeared that Kid Rock's bar/restaurant was still serving Bud Light & other Anheuser-Busch products. Maybe no one running the place got the memo? Maybe they were smart enough to ignore anything the owner does other than sign their checks. Take a look:

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