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DC Comics Humiliates Marvel With August 2016 Marketshare, As Diamond Sets A Record Month Of Sales
Marvel had almost a third more comics on sale in August than DC Comics. 93 comics to DC's 75.
Yet DC Comics destroyed Marvel Comics on marketshare through August across the board, and placed 9 titles in the top 10.
Harley Quinn #1 took the no 1 spot, beating out All-Star Batman #1 and Suicide Squad #1 with more issues of Harley Quinn, Suicide Squad, Batman, Justice League and Supergirl taking up the rest of the top ten.
It took Amazing Spider-Man #16, kicking off their Dead No More event to get Marvel into the Top Ten. Everything else Marvel published was beaten by four comics starring Harley Quinn – and one by Supergirl.
Which yes, sounds insane. This is both the power of DC Rebirth, but also the lack of reverberation in the market from the poorly performing Civil War II crossover, Star Wars sales slipping and the Inhumans storylines having very little traction.
I don't think it's going to be much different for September's figures. And will take until October before Marvel has a chance to turn the tanker around with the launch of Champions #1, and the sale of hundreds of thousands of copies to Scholastic Book Fairs…
Just to remind you in April , DC Comics had a dollar share of 25.82% and a sales share of 25.13%.
In May, that rose slightly to 26.45% and sales share of 26.34%.
In June, that jumped to 29.93% and 31.69%.
July, that was 35.36% and 40.96%
Well, in August, DC Comics owns 39.27% and 44.59%. In four months that is a move of almost 20 percentage points, a remarkable change.
While Marvel Comics, who back in April had a dollar share of 42.98% and sales share of 47.87% have seen that crash and burn to 30.78% and 32.11% a fall of 12 to 15 points.
However, it's not all bad news for Marvel as overall sales for August 2016 were up over 40% based on those in August 2015. So, even though their marketshare fell lower and faster than any time since Image Comics launched, their sales will still be pretty good.
Indeed Diamond Comic Distributors reports they topped ten million non-promotional comic books shipped during the month for the first time in nearly twenty years, with comic shops purchasing 10.26 million comic books in August. That proviso excludes Free Comic Book Day titles and the like.
July's overall direct market comics sales were pretty good, in August they were up 14.13% in dollars spent. Whtaat this all means is that, despite the year's massive drop in sales at the beginning of 2016, the past few months have made up for it. And, as it stands, 2016 is currently ahead of 2015 at this stage in the year, by 2.71% in dollars.
Hopefully this might mean the other publishers aren't suffering as much from the Big Two Wars. Image Comics' best selling title in August wasThe Walking Dead #157 at #13. IDW Publishing's TMNT Universe #1 was theirs #85. And Dark Horse's Briggs Land #1 was at #127.
TOP COMIC BOOK PUBLISHERS
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COMPARATIVE SALES STATISTICS
| DOLLARS | UNITS | |
| AUGUST 2016 VS. JULY 2016 | ||
| COMICS | 13.30% | 8.28% |
| GRAPHIC NOVELS | 16.50% | 19.21% |
| TOTAL COMICS/GN | 14.13% | 8.95% |
| AUGUST 2016 VS. AUGUST 2015 | ||
| COMICS | 44.58% | 44.02% |
| GRAPHIC NOVELS | 5.53% | 7.15% |
| TOTAL COMICS/GN | 31.62% | 40.77% |
| YEAR-TO-DATE 2016 VS. YEAR-TO-DATE 2015 | ||
| COMICS | 2.66% | 0.06% |
| GRAPHIC NOVELS | 2.81% | 1.10% |
| TOTAL COMICS/GN | 2.71% | 0.14% |
NEW TITLES SHIPPED
| PUBLISHER | COMICS SHIPPED | GRAPHIC NOVELS SHIPPED | MAGAZINES SHIPPED | TOTAL SHIPPED |
| MARVEL COMICS | 93 | 35 | 0 | 128 |
| DC ENTERTAINMENT | 75 | 33 | 1 | 109 |
| IDW PUBLISHING | 53 | 31 | 0 | 84 |
| IMAGE COMICS | 52 | 11 | 1 | 64 |
| DARK HORSE COMICS | 26 | 16 | 0 | 42 |
| TITAN COMICS | 20 | 10 | 2 | 32 |
| BOOM! STUDIOS | 22 | 8 | 0 | 30 |
| DYNAMITE ENTERTAINMENT | 22 | 6 | 0 | 28 |
| VIZ MEDIA | 0 | 24 | 0 | 24 |
| ONI PRESS | 10 | 2 | 0 | 12 |
| OTHER NON-TOP 10 | 144 | 117 | 24 | 285 |
TOP 10 COMIC BOOKS
| RANK | DESCRIPTION | PRICE | ITEM CODE | VENDOR |
| 1 | HARLEY QUINN #1 [*] | $2.99 | JUN160218 | DC |
| 2 | ALL-STAR BATMAN #1 [*] | $4.99 | JUN160203 | DC |
| 3 | SUICIDE SQUAD #1 [*] | $2.99 | JUN160230 | DC |
| 4 | AMAZING SPIDER-MAN #16 | $3.99 | JUN160844 | MAR |
| 5 | SUICIDE SQUAD REBIRTH #1 [*] | $2.99 | JUN160228 | DC |
| 6 | BATMAN #4 [*] | $2.99 | JUN160242 | DC |
| 7 | BATMAN #5 [*] | $2.99 | JUN160244 | DC |
| 8 | JUSTICE LEAGUE #2 [*] | $2.99 | JUN160266 | DC |
| 9 | HARLEY QUINN #2 [*] | $2.99 | JUN160220 | DC |
| 10 | SUPERGIRL REBIRTH #1 [*] | $2.99 | JUN160226 | DC |
TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS
| RANK | DESCRIPTION | PRICE | ITEM CODE | VENDOR |
| 1 | STAR WARS: DARTH VADER VOL. 3: THE SHU TORUN WAR TP | $16.99 | MAY160924 | MAR |
| 2 | BATMAN: THE KILLING JOKE SPECIAL EDITION HC | $17.99 | NOV070226 | DC |
| 3 | BLACK PANTHER BOOK 1: NATION UNDER OUR FEET TP | $16.99 | JUN160956 | MAR |
| 4 | SPIDER-MAN/DEADPOOL VOL. 1: ISN'T IT BROMANTIC TP | $17.99 | MAY160926 | MAR |
| 5 | STAR WARS VOLUME 3: REBEL JAIL TP | $19.99 | MAY160922 | MAR |
| 6 | BATMAN/TEENAGE MUTANT NINJA TURTLES HC | $24.99 | APR160380 | DC |
| 7 | SAGA VOLUME 6 TP (MR) | $14.99 | MAR160684 | IMA |
| 8 | TEEN TITANS EARTH ONE VOLUME 2 HC | $22.99 | APR160323 | DC |
| 9 | HARLEY QUINN BOOK AND MASK SET | $34.99 | APR160377 | DC |
| 10 | HARLEY QUINN & THE SUICIDE SQUAD: AN ADULT COLORING BOOK TP | $15.99 | MAY160307 | DC |
TOP 10 BOOKS
| RANK | DESCRIPTION | PRICE | ITEM CODE | VENDOR |
| 1 | CHILDREN OF LOVECRAFT TP | $19.99 | APR160081 | DAR |
| 2 | TEENAGE MUTANT NINJA TURTLES ADULT COLORING BOOK | $14.99 | MAY162065 | RAN |
| 3 | ODYC ADULT COLORING BOOK (MR) | $14.99 | MAY160682 | IMA |
| 4 | MARVEL: ABSOLUTELY EVERYTHING YOU NEED TO KNOW HC | $19.99 | JUN162060 | DK |
| 5 | THE SHADOW DOUBLE NOVEL VOLUME 109 SC | $14.95 | MAY162071 | SAN |
| 6 | SENSUOUS FRAZETTA SC (MR) | $24.95 | MAY161913 | VAN |
| 7 | THE WALKING DEAD ADULT COLORING BOOK (MR) | $14.99 | FEB160615 | IMA |
| 8 | ART OF COLORING DISNEY VILLAINS HC | $15.99 | JUN162067 | HAC |
| 9 | THE OVERSTREET COMIC BOOK PRICE GUIDE VOL. 46 SC | $29.95 | APR161669 | GEM |
| 10 | YOSHITAKA AMANO: ILLUSTRATIONS SC | $19.99 | JUN161954 | VIZ |
TOP 10 TOYS
| RANK | DESCRIPTION | ITEM CODE | VENDOR |
| 1 | SUICIDE SQUAD: HARLEY QUINN STATUE | JAN160369 | DC |
| 2 | SUICIDE SQUAD: THE JOKER STATUE | JAN160371 | DC |
| 3 | MARVEL GALLERY: SPIDER-GWEN PVC FIGURE | MAR162236 | DST |
| 4 | MARVEL SELECT: DEADPOOL ACTION FIGURE | MAR101468 | DST |
| 5 | POP! GODZILLA: ATOMIC BREATH GODZILLA 6-INCH FIGURE | APR162788 | FUN |
| 6 | SUICIDE SQUAD: DEADSHOT STATUE | JAN160368 | DC |
| 7 | BATMAN ARKHAM KNIGHT: HARLEY QUINN II ACTION FIGURE | FEB160276 | DC |
| 8 | DC ICONS: THE JOKER "A DEATH IN THE FAMILY" ACTION FIGURE | NOV150323 | DC |
| 9 | X-MEN LEGENDS 6-INCH ACTION FIGURES | APR168678 | HAS |
| 10 | DC COMICS BOMBSHELLS: POWER GIRL & SUPERMAN STATUE | JAN160372 | DC |
TOP 10 GAMES
| RANK | DESCRIPTION | ITEM CODE | VENDOR |
| 1 | MARVEL HEROCLIX: SUPERIOR FOES OF SPIDER-MAN BOOSTER BRICK | MAY163107 | NEC |
| 2 | MAGIC THE GATHERING TCG: ELDRITCH MOON BOOSTER PACKS | MAY163104 | WIZ |
| 3 | MAGIC THE GATHERING TCG: ELDRITCH MOON FAT PACK | MAY163105 | WIZ |
| 4 | FINDING DORY: DON'T WAKE GAME | JUL158674 | BAN |
| 5 | 4D CITYSCAPE: GAME OF THRONES: WESTEROS PUZZLE | AUG132098 | 4D |
| 6 | MARVEL HEROCLIX: SUPERIOR FOES OF SPIDER-MAN FAST FORCES 6-PACK | MAY163109 | NEC |
| 7 | MACHI KORO CARD GAME | MAY142831 | IDW |
| 8 | DEADPOOL BATTLE YAHTZEE | JUN163093 | USA |
| 9 | MUNCHKIN MARVEL UNIVERSE 2: MYSTIC MAYHEM | MAY163102 | PSI |
| 10 | YU-GI-OH! TCG: DARK SIDE OF DIMENSIONS MOVIE BOOSTER PACKS | MAY168708 | KON |
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Dollar Market Share – August 2016 |
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Unit Market Share – August 2016 |
It's all about the Big Blue…
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