Posted in: Adult Swim, NCAA, Opinion, Rick and Morty, Sports, TV, TV | Tagged: Adult Swim, football, pop-tarts, rick and morty

Rick and Morty: Pop-Tarts Sacrifice Brings Back "That's Amorte" Vibes

Watching a Pop-Tart sacrifice itself for the enjoyment of a football team - how could we not think about Rick and Morty, "That's Amorte"?

Well, that's definitely one way to get folks to remember that Pop-Tarts sponsored the bowl game between 25th-ranked Kansas City Wildcats and 18th-ranked North Carolina State Wolfpack (with the Wildcats getting the win, 28-19). While some folks will be talking about the game, a lot more folks are talking about Strawberry – billed as the first-ever edible mascot. Now, see? Right there? That's when we should've known just how disturbing it was going to be. But to see Strawberry holding a sign that read, "Dreams really do come true" before being lowered into an obscenely large "toaster" was – interesting. And then it got really weird… fast. Because while Strawberry entered the "toaster" with arms & legs, he didn't exit the toaster that way. That means his arms & legs weren't burnt off in the process. Let that sink in for a hot second. From there, the players tore into Strawberry (baked with a smile on his face) like he owed them money as trophies were awarded and Donna Summer (the one sane moment in all of this) played throughout the stadium. And then I realized what my issue was with it – and its' the fault of Adult Swim's Rick and Morty So7e04: "That's Amorte."

Director Lucas Gray and writer Heather Anne Campbell deserve a ton of credit for creating an episode that sticks with you nearly two months after it aired. And I will readily admit that I'm not having the easiest time connecting all of the dots between people committing suicide for the sake of delicious food and a corporate-created mascot with a persecution complex. And unless the company is burning through a lot more edible "spokes-tarts" than it's willing to admit, the Pop-Tarts are like the warriors in Valhalla where they die in service of the company brand and then get magically resurrected. And yet, the idea of something willingly (in this case, obscenely so) offing itself for the edible enjoyment of others was too much not to connect back to the episode. Knowing that Strawberry had arms & legs… could write… liked to smile… made the feeding frenzy a little distasteful. In my head, I gave a f***ing Pop-Tart a backstory that left me creeped out – damn you, Gray, Campbell, and the "Rick and Morty" team for reminding me that I have feelings!

Enjoyed this? Please share on social media!

Stay up-to-date and support the site by following Bleeding Cool on Google News today!