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Pepsi Releases New "Wild" Campaign For Wild Cherry Flavor

PepsiCo has a new campaign debuting this week during the the NFL WIld Card matches, showing off the new Pepsi Wild Cherry flavor.

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Article Summary

  • PepsiCo unveils a new "Wild" campaign for Pepsi Wild Cherry during NFL Wild Card Weekend.
  • Two fresh commercials introduce the new flavor, directed by award-winning filmmaker Kate Hollowell.
  • Fans can text to get free Pepsi Wild Cherry and enter to win NFL tickets with retail purchases.
  • The campaign is enhanced with digital and broadcast media presence across multiple platforms.

PepsiCo has revealed a new campaign happening this weekend as they are launching the new Pepsi Wild Cherry flavor, both normal and in Zero Sugar. The company has two new ads that you'll see during the games as they are hyping up the fruit flavor the company has had for decades. You can check out both ads here, along with the official announcement by the company below.

Pepsi Releases New "Wild" Campaign
Credit: PepsiCo

Pepsi Wild Cherry and Pepsi Wild Cherry Zero Sugar bring out the 'wild' side of this group in the form of moments of unapologetic indulgence that balance the serious and playful sides of current adulting realities. Whether it's opting for a solo Friday binge-watch, enjoying a living room dance party with the family, or meeting friends early for a night out, everyone can indulge in their wild side with Pepsi Wild Cherry. The campaign was directed by filmmaker and comedian Kate Hollowell of Epoch Films, a women-owned global production company. Hollowell, recently shortlisted for the Cannes Young Director Award, is a rising industry star, with a short film premiering at Sundance '24. She is known for her work in music videos, commercials, and short films across the world. The two spots are available today for viewing on the brand's YouTube channel:

  • #1 Fan: The spot playfully portrays a young dad who is eager to take his die-hard passion for sports to a new playing field: a youth flag football game. While the game might not be played in front of 80,000 roaring fans, this dad brings the noise and goes all out for his kid as he cracks open an ice-cold can of Pepsi Wild Cherry while "Eye of the Tiger" performed by Survivor, courtesy of Rude Music Inc., blares in the background.
  • Nursery Rhymez: For those out there parenting, it's easy to recall your 'wilder' times when weekends involved hitting the town, filled with chart-topping music playing throughout the night. The young mom in this spot is no different as she is inspired by the taste of Pepsi Wild Cherry to try out Lil Jon and The East Side Boyz' yesteryear hit "Get Low" while rocking her baby to sleep.

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Gavin SheehanAbout Gavin Sheehan

Gavin is the current Games Editor for Bleeding Cool. He has been a lifelong geek who can chat with you about comics, television, video games, and even pro wrestling. He can also teach you how to play Star Trek chess, be your Mercy on Overwatch, recommend random cool music, and goes rogue in D&D. He also enjoys hundreds of other geeky things that can't be covered in a single paragraph. Follow @TheGavinSheehan on Facebook, Twitter/X, Instagram, Bluesky, Threads, and Hive, for random pictures and musings.
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