The moment that Jack Nicolson was cast as The Joker, almost a decade before Tim Burton's Batman film was released, according to Michael Uslan
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Locke & BrewsKey, An Exclusive IDW Beer Brewed For San Diego Comic-Con – A Booze Geek Special

And just like some of the keys in the comic it is named after, it can get you out of your skull.
Yeah, pretty much.
IDW staff members, including SVP Robbie Robbins went own to the Karl Strauss brewery to help out, overseen by brewer Sean Albrecht. It's a New Zealand beer, single hop and available through Comic Con at the Karl Strauss Brewing Company, 1157 Columbia St, San Diego, CA 92101.
And here it is in situ.
And here are the boys at play….
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