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Marvel Comics To Overship On 2nd Issues Of Black Bolt, Cable And Iceman

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stl046655This is another example of Marvel's new approach to over-shipping comic books. Select titles that retailers are asked to order a percentage of the previous issue's sales with Marvel over-shipping copies to make them match the difference.

So if retailers order Black Bolt #2 at 90% of their orders of #1, Marvel will send an extra 10% for free. So retailers should have as many second issues as they have first issues, fighting against the natural tendency for retailers to order fewer of subsequent issues.

The same goes for Cable #2 with respect to Cable #1, and for Iceman #2 compared to Iceman #1.

 

Will it work? It seems the plan for ResurrXion titles right now…

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Rich JohnstonAbout Rich Johnston

Founder of Bleeding Cool. The longest-serving digital news reporter in the world, since 1992. Author of The Flying Friar, Holed Up, The Avengefuls, Doctor Who: Room With A Deja Vu, The Many Murders Of Miss Cranbourne, Chase Variant. Lives in South-West London, works from Blacks on Dean Street, shops at Piranha Comics. Father of two. Political cartoonist.
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