Marvel's First Star Wars Collection To Sell A Quarter Of A Million
In an article for ComicBook.com, written and edited by Marvel's ex-PR guy James Viscardi, he reports the word from his old boss, Marvel's David Gabriel that the first of the new Marvel Star Wars collections, by Jason Aaron and John Cassaday has order for between 225,000 and 250,000.
Which is a lot. ComicBook.com quote most first volume trade sales as between 30,000 to 50,000 but many sell much lower, and that is over a considerable period of time rather than initial orders from stores.
The series launched by selling a million copies of the first issue through a bevy of variant and retailer exclusive covers, including half a million trough Loot Crate. And while subsequent sales are a fraction of that, they have still maintained high numbers, and have proved a bulwar propping up Marvel's marketshare, month in and month out.
Gabriel has also told ComicBook.com that Marvel has, in total, with Star Wars, Darth Vader, Princess Leia and now Lando, sold over five million print copies of the single titles so far.
And now the bookstores get a change to sell the hit comic series…
Oh and here are some Darth Vader and Vader Down covers from November….