Posted in: Comics | Tagged:

IDW Trademarks Micro Fun Packs, After Selling Half A Million Of Them

Published
by
|
Comments

DSC05624

Bleeding Cool was first to tell you about a plan from IDW to distribute "micro comic fun packs" containing mini-comics and a few stickers in mainstream children's shopping areas, such as Wal-Mart, Toys 'R' Us and Gamestop.

microfunpack

Well it seems to have worked. IDW have published My Little Pony comics that way and followed them up with Teenage Mutant Ninja Turtles. Now I understand they will be adding Skylanders to the line, having sold half a million of them.

Basically, IDW have set up their own mini-direct market and selling a shit load of books. Maybe all the other publishers could join in?

Maybe, but they'll have to call it something else. Because IDW have registered the trademark…

idw

 

So they#l have to be creative. Mini Picturebook Entertainment Folders? Tiny Graphic Novelette Jolly Pockets? There must be something… any ideas?

Enjoyed this? Please share on social media!

Stay up-to-date and support the site by following Bleeding Cool on Google News today!

Rich JohnstonAbout Rich Johnston

Founder of Bleeding Cool. The longest-serving digital news reporter in the world, since 1992. Author of The Flying Friar, Holed Up, The Avengefuls, Doctor Who: Room With A Deja Vu, The Many Murders Of Miss Cranbourne, Chase Variant. Lives in South-West London, works from Blacks on Dean Street, shops at Piranha Comics. Father of two. Political cartoonist.
twitterfacebookinstagramwebsite
Comments will load 20 seconds after page. Click here to load them now.