A lot has been said in articles whose headlines begin with the phrase "Biff! Bam! Pow!" about how comics are "no longer just for kids" anymore, usually by outlets who have no idea what they're talking about. We're happy to report that the opposite is true, according to a press release from DC Entertainment, which states that April will be DC Kids Super Hero Month, an initiative that hopes to engage kids with DC's super hero properties.
Of course, one of the big problems is that kids don't generally read comics, partially because they're mostly written for old people, but also because you need a strong line of credit in order to be able to afford to buy them, and kids in America don't get credit cards until they're at least 14. That's okay, though; DC has the solution: YouTube.
The DC Super Hero Girls will be at the forefront of the initiative, with new content on their website and YouTube channel, along with the DC Kids YouTube channel and website. New videos will be released each week to celebrate the monthlong holiday, and there will be games and other digital content available on the websites, such as the game Justice League Nuclear Rescue, which is both fun, and teaches children about the Trump presidency.
In addition to spamming lots of content on those channels, DC will release weekly Super Hero Training Camp exercises to teach kids the values that go into being a super hero, such as
ripping people's limbs off kindness. Retail partners like Toys R Us, Target, Walmart, and Amazon will be participating as well, presumably by selling the same super hero merchandise they always sell, and DC will be holding a sweepstakes all month for kids to win Super Hero Girls and Teen Titans Go! merchandise.
If it seems like this initiative launched with little fanfare, that's probably because you're not a kid (and if you are a kid, and you're reading Bleeding Cool, high five! And also, where did your parents go wrong?). We assume DC announced this weeks ago on a YouTube video of someone paying Minecraft, because that's the best way to reach kids nowadays.
Anyway, this initiative has it all! Well, actually, except comics. We haven't seen anything about actual comics, now that we think about it. Ah well. We heard those weren't for kids anymore anyway.