ComiXology Bestseller List, 23rd February 2019 – Umbrella Academy Outsells X-Men

Matthew Snyder writes,

Welcome to the ComiXology Bestseller list, your guide to see how well your favorite titles are selling digitally. Every week I'll post the ranking of every new title, plus a ranking of the best selling volumes & graphic novels. As always, I hope you find it interesting and informative.

So it's a pretty normal week sales wise, but with one interesting development: old volumes of Umbrella Academy have crashed the Top 10, beating major new releases such as Uncanny X-Men and Avengers. And I know for a fact, the sale ended on Monday.

ComiXology Bestseller List, 23rd February 2019 – Umbrella Academy Outsells X-Men

Umbrella Academy has definitely been the big story in comics fandom and TV this week. In fact, it's currently the 2nd most popular tv series according to IMDB (in your face, True Detective). Movie synergy may be a myth, but Netflix synergy is the real deal, provided it's an easy to get into indie comic.

Seriously, what a huge win for Dark Horse Comics, who've been licking their wounds after the loss of the Conan and Buffy licenses. See, indie companies: all you have to do to beat the Big 2 is get a Netflix adaptation for your properties. (Or if you're really desperate, I hear Amazon is making shows).

Also, a question to retailers: have you noticed a surge of walk-ins and regulars interested in Umbrella Academy? Or this a digital only phenomenon?

So now we have another situation where Batman and Justice League took the top spots, but since Marvel has more books in the Top 10, they're the winners this week with a score of Marvel 5, DC, 3, and Dark Horse 2. And even if we were just counting new issues, the score would be Marvel 5, DC 4, and Image 1. So at risk of being accused of explicit Marvel bias, all I have to say is sorry, dems the rules. But don't get mad at me: Marvel has been winning this way for a while. They flood the market with events, tie-ins and miniseries, and then people are shocked they win the market share. And with Dan DiDio announcing DC will publish even less books in the future (insert article link here), the scales will tip even further in Marvel's favor, provided the readers stick with Fresh Start the way that they have.

#bringblade

Top 25 Overall: 

  1. Batman #65
  2. Justice League #18
  3. Umbrella Academy Vol. 1: Apocalypse Suite
  4. Umbrella Academy Vol. 2: Dallas
  5. Uncanny X-Men #12
  6. Avengers #15
  7. Return of Wolverine #5
  8. Guardians of the Galaxy #2
  9. Miles Morales: Spider-Man #3
  10. The Wild Storm #20
  11. East of West #41
  12. Nightwing #57
  13. Monstress #20
  14. Naomi #2
  15. Aquaman #45
  16. Wolverine: Infinity Watch #1
  17. Venom #11
  18. Friendly Neighborhood Spider-Man #3
  19. Teen Titans #27
  20. Avengers: No Road Home #2
  21. Doctor Strange #11
  22. Umbrella Academy: Hotel Oblivion #4
  23. Jessica Jones: Purple Daughter #2 (Marvel Digital Original)
  24. Umbrella Academy: Hotel Oblivion #3
  25. Umbrella Academy: Hotel Oblivion #2

New Issue Rankings:

  1. Batman #65
  2. Justice League #18
  3. Uncanny X-Men #12
  4. Avengers #15
  5. Return of Wolverine #5
  6. Guardians of the Galaxy #2
  7. Miles Morales: Spider-Man #3
  8. The Wild Storm #20
  9. East of West #41
  10. Nightwing #57
  11. Monstress #20
  12. Naomi #2
  13. Aquaman #45
  14. Wolverine: Infinity Watch #1
  15. Venom #11
  16. Friendly Neighborhood Spider-Man #3
  17. Teen Titans #27
  18. Avengers: No Road Home #2
  19. Doctor Strange #11
  20. Jessica Jones: Purple Daughter #2 (Marvel Digital Original)
  21. Catwoman #8
  22. Age of X-Man: The Amazing Nightcrawler #1
  23. Seven to Eternity #13
  24. Lucifer #5
  25. Shuri #5
  26. Old Man Quill #2
  27. Hulkverines #1
  28. Black Widow #2
  29. Black Order #4
  30. High Level #1
  31. The Unstoppable Wasp #5
  32. Lumberjanes #59
  33. Sharkey the Bounty Hunter #1
  34. Middlewest #4
  35. Damage #14
  36. Bloodborne #9
  37. James Bond: 007 #4
  38. Marvel's Avengers: Endgame Prelude #3
  39. X-O Manowar #24
  40. Bitter Root #4
  41. Solo: A Star Wars Story Adaptation #5
  42. Incursion #1
  43. The Witcher: Of Flesh and Flame #3
  44. Savage Dragon #242
  45. Exorsisters #5
  46. Jughead: The Hunger #12
  47. Anthem #1
  48. Deliver #1 (Comixology Original)
  49. Coda #9
  50. Stronghold #1
  51. Outpost Zero #7
  52. The Lone Ranger #5
  53. Judge Dredd: Toxic! #4
  54. Relay #4
  55. Exciting Comics #1 (Digital delay)
  56. Turok #2
  57. Black Badge #7
  58. Black Butler #149
  59. Barbarella/Dejah Thoris #2
  60. Terminator: Sector War #3
  61. Teenage Mutant Ninja Turtles: Urban Legends #10
  62. Mars Attacks #5
  63. MAD Magazine #6
  64. Jim Henson's Beneath the Dark Crystal #7
  65. Rainbow Brite #4
  66. Love Romances #1
  67. Breakneck #3 (Digital delay)
  68. Hot Lunch Special #5
  69. Zodiac #1
  70. Death Orb #5
  71. StarCraft: Soldiers #2
  72. Lightstep #4
  73. Modern Dread #1
  74. Superb #17
  75. Scooby-Doo, Where Are You? #97
  76. Grumble #4
  77. Conspiracy #3

Old Issue Rankings:

  1. Umbrella Academy: Hotel Oblivion #4
  2. Umbrella Academy: Hotel Oblivion #3
  3. Umbrella Academy: Hotel Oblivion #2
  4. Umbrella Academy: Hotel Oblivion #1
  5. The Flash #64
  6. The Batman Who Laughs #3
  7. Swamp Thing Winter Special #1 (88% off)
  8. Superman #8
  9. Wonder Twins #1
  10. Umbrella Academy: Hotel Oblivion #5
  11. Batman/Elmer Fudd #1 (80% off)
  12. Thor #10
  13. Batman #63 (75% off)
  14. Amazing Spider-Man #15
  15. Avengers: No Road Home #1

Best Selling Collections & Graphic Novels:

  1. Umbrella Academy Vol. 1: Apocalypse Suite
  2. Umbrella Academy Vol. 2: Dallas
  3. Saga Vol. 9 (58% off)
  4. Mister Miracle (2017) (6% off)
  5. Gideon Falls Vol. 1: The Black Barn (63% off)
  6. Batman (2016) Vol. 8: Cold Days (54% off)
  7. Paper Girls Vol. 5 (60% off)
  8. Immortal Hulk Vol. 2: The Green Door
  9. Monstress Vol. 3 (62% off)
  10. Batman: White Knight (23% off)
  11. Saga Vol. 8 (58% off)
  12. Battle Angel Alita: Last Order Omnibus Vol. 1 (50% off)
  13. Oblivion Song by Kirkman & De Felici (63% off)
  14. The Omega Men (2015) (65% off)
  15. Isola Vol. 1 (63% off)
  16. My Heroes Have Always Been Junkies (59% off)
  17. Aquaman (2016) Vol. 6: Kingslayer (17% off)
  18. Monstress Vol. 1 (63% off)
  19. Saga Vol. 7 (58% off)
  20. The Punisher War Machine Vol. 2
  21. Descender Vol. 6: The Machine War (62% off)
  22. The Wicked + The Divine Vol. 7: Mothering Invention (57% off)
  23. Amazing Spider-Man by Nick Spencer Vol. 2: Friends and Foes
  24. The Batman (2016) Vol. 7: The Wedding (54% off)
  25. Spider-Verse
  26. Monstress Vol. 2 (58% off)
  27. Paper Girls Vol. 4 (58% off)
  28. The Witcher Library Edition Vol. 1 (52% off)
  29. The Man of Steel (12% off)
  30. Captain America (2018) Vol. 1: Winter in America
  31. East of West Vol. 8 (60% off)
  32. Saga Vol. 4 (58% off)
  33. Saga Vol. 6 (58% off)
  34. Saga Vol. 5 (58% off)
  35. The Mighty Thor (2015) Vol. 5: The Death of the Mighty Thor (69% off)
  36. Superman (2016) Vol. 7: Bizzaroverse (23% off)
  37. Batman (2016) Vol. 2: I Am Suicide (54% off)
  38. Batman (2016) Vol. 4: The War of Jokes and Riddles (54% off)
  39. Paper Girls Vol. 3 (60% off)
  40. The Punisher: War Machine Vol. 1
  41. Batman (2016) Vol. 3: I Am Bane (54% off)
  42. Ice Cream Man Vol. 1: Rainbow Sprinkles (62% off)
  43. Mera: Queen of Atlantis (23% off)
  44. Saga Vol. 1 (63% off)
  45. Black Hammer Vol. 3: Age of Doom
  46. Skyward Vol. 1: My Low-G Life (63% off)
  47. Paper Girls Vol. 2 (60% off)
  48. Kill or Be Killed Vol. 1 (63% off)
  49. Batman (2016) Vol. 6: Bride or Burglar (54% off)
  50. Batman (2016) Vol. 1: I Am Gotham (54% off)

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About Rich Johnston

Founder of Bleeding Cool. The longest-serving digital news reporter in the world, since 1992. Author of The Flying Friar, Holed Up, The Avengefuls, Doctor Who: Room With A Deja Vu, The Many Murders Of Miss Cranbourne, Chase Variant. Lives in South-West London, works from Blacks on Dean Street, shops at Piranha Comics. Father of two. Political cartoonist.
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