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DC Comics Make Third Wave Returnable

DC Comics are making the first issues of their "Third Wave" titles returnable to retailers, if they order them at at least three quarters of their orders for Green Lantern #11.

This successful strategy was previously used when launching the DC New 52, although only the four titles will be eligible this time, The Phantom Stranger, Sword Of Sorcery, Talon and Team 7.

It may play silly buggers with the statistics again, but it may give these new books the boost they need compared tontheir more established brethren.

DC Comics Make Third Wave ReturnableDC Comics Make Third Wave Returnable


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Rich JohnstonAbout Rich Johnston

Founder of Bleeding Cool. The longest-serving digital news reporter in the world, since 1992. Author of The Flying Friar, Holed Up, The Avengefuls, Doctor Who: Room With A Deja Vu, The Many Murders Of Miss Cranbourne, Chase Variant. Lives in South-West London, works from Blacks on Dean Street, shops at Piranha Comics. Father of two. Political cartoonist.
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