Comic Book Promotion Named Press Ad Of The Year

Published Fri, 15 Jan 2010 06:00:48 -0600

British advertising magazine Campaign has named The Guardian newspaper's press ad for its week of free classic kids comics, their press ad of the year.

Advertsing the fact that the next week's run of Guardian would include a reprint of a classic children's comic, from The Beano to Roy Of The Rovers, it features the distinctive shape of the British Dennis The Menace bursting to escape from the newspaper.

And it also managed the remarkable achievement of not using dull comic book sterotypes to advertise the promotion.

Brilliant, eh readers?

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About Rich Johnston

Founder of Bleeding Cool. The longest-serving digital news reporter in the world, since 1992. Author of The Flying Friar, Holed Up, The Avengefuls, Doctor Who: Room With A Deja Vu, The Many Murders Of Miss Cranbourne, Chase Variant. Lives in South-West London, works from Blacks on Dean Street, shops at Piranha Comics. Father of two. Political cartoonist.