Here's a couple of quotes from both brands about the event.
Credit: Stella Artois
"Stella Artois making a move into chess is an unexpected, yet perfect, match," said Lara Krug, VP of Marketing, Stella Artois "Like our beer, chess is meant to be savored together It's such a beautiful game where you truly take the time to[...]
Stella Artois Archives
Specifically, for a Stella Artois Super Bowl commercial.
There was an additional video posted today by Bridges, and it features Sarah Jessica Parker as her Sex and The City character Carrie Bradshaw.
Both characters visit a nice bar, and order *gasp* NOT their signature beverages, much to the chagrin and resulting chaos of the restaurant staff.
Honestly, we'd[...]