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DC Continues To Regain Marketshare From Marvel, Even As Amazing Spider-Man 666 Smashes Recent Records
DC Comics continues to regain marketshare from Marvel for another month. Last month Bleeding Cool reported how DC had narrowed the gap between the two companies from 16 points in May to 11 points in June in terms of revenue and from 18 points to 10 points difference in terms of items sold. For the month of July, Marvel had a lead of only 9 points, which bodes well for what is expected to be a DC boom month in September.
Marvel maintained their figures from June, 39.43% of dollars spent, 43.59% of units sold, with DC taking 30.55% and 34.76% respectively. DC's gain was at the expense of the rest of the market.
And while Amazing Spider-Man #666 took well over an estimated 150,000 sales into first place, this was as a result of a retailer variant cover promotion, which saw an extra 80,000 sales added to the total. Expect more of that kind of thing to come. More surprising was Captain America #1 beating down both Fear Itself and Flashpoint into third and fourth places, respectively.
Here are the stats…
TOP COMIC BOOK PUBLISHERS
| PUBLISHER | DOLLAR
SHARE |
UNIT
SHARE |
| MARVEL COMICS | 39.43% | 43.59% |
| DC COMICS | 30.55% | 34.76% |
| IDW PUBLISHING | 5.32% | 3.76% |
| IMAGE COMICS | 4.50% | 4.52% |
| DARK HORSE COMICS | 3.69% | 2.74% |
| DYNAMITE ENTERTAINMENT | 2.83% | 2.58% |
| BOOM! STUDIOS | 1.57% | 1.36% |
| EAGLEMOSS PUBLICATIONS LTD | 1.00% | 0.23% |
| TOP SHELF PRODUCTIONS | 0.97% | 0.36% |
| VIZ LLC | 0.94% | 0.40% |
| OTHER NON-TOP 10 | 9.21% | 5.70% |
COMPARATIVE SALES STATISTICS
| DOLLARS | UNITS | |
| JULY 2011 VS. JUNE 2011 | ||
| COMICS | -5.26% | -4.59% |
| GRAPHIC NOVELS | -16.12% | -13.27% |
| TOTAL COMICS/GN | -8.94% | -5.33% |
| JULY 2011 VS. JULY 2010 | ||
| COMICS | -4.27% | -0.52% |
| GRAPHIC NOVELS | -10.10% | -13.19% |
| TOTAL COMICS/GN | -6.17% | -1.64% |
| YEAR-TO-DATE 2011 VS. YEAR-TO-DATE 2010 | ||
| COMICS | -7.26% | -6.46% |
| GRAPHIC NOVELS | -6.58% | -11.01% |
| TOTAL COMICS/GN | -7.04% | -6.85% |
TOP 10 COMIC BOOKS
| RANK | DESCRIPTION | PRICE | ITEM CODE | VENDOR |
| 1 | AMAZING SPIDER-MAN #666 | $3.99 | MAY110632 | MAR |
| 2 | CAPTAIN AMERICA #1 | $3.99 | MAY110617 | MAR |
| 3 | FEAR ITSELF #4 | $3.99 | MAY110572 | MAR |
| 4 | FLASHPOINT #3 | $3.99 | MAY110162 | DC |
| 5 | GREEN LANTERN #67 | $2.99 | APR110095 | DC |
| 6 | DAREDEVIL #1 | $3.99 | MAY110660 | MAR |
| 7 | BATMAN: THE DARK KNIGHT #3 | $2.99 | DEC100194 | DC |
| 8 | AVENGERS #15 | $3.99 | MAY110584 | MAR |
| 9 | WAR OF THE GREEN LANTERNS: AFTERMATH #1 | $3.99 | MAY110156 | DC |
| 10 | GREEN LANTERN CORPS #61 | $2.99 | APR110097 | DC |
TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS
| RANK | DESCRIPTION | PRICE | ITEM CODE | VENDOR |
| 1 | THE LEAGUE OF EXTRAORDINARY GENTLEMEN III: CENTURY #2: 1969 (MR) | $9.95 | MAY111195 | TOP |
| 2 | CONAN THE BARBARIAN: MASK OF ACHERON | $6.99 | MAY110024 | DAR |
| 3 | KICK-ASS TP (MR) | $19.99 | APR110670 | MAR |
| 4 | BLACKEST NIGHT TP | $19.99 | APR110192 | DC |
| 5 | BLACKEST NIGHT: GREEN LANTERN TP | $19.99 | APR110193 | DC |
| 6 | JACK OF FABLES VOLUME 9: THE END TP (MR) | $17.99 | APR110245 | DC |
| 7 | STAR WARS: THE CLONE WARS VOLUME 6: THE STARCRUSHER TRAP GN | $7.99 | MAR110017 | DAR |
| 8 | BLACKEST NIGHT: GREEN LANTERN CORPS TP | $19.99 | APR110194 | DC |
| 9 | NORTHLANDERS VOLUME 5: METAL TP (MR) | $17.99 | APR110247 | DC |
| 10 | INCOGNITO VOLUME 2: BAD INFLUENCES TP (MR) | $17.99 | APR110669 | MAR |
TOP 10 TOYS
| RANK | DESCRIPTION | ITEM CODE | VENDOR |
| 1 | BATMAN: ARKHAM ASYLUM SERIES 2 ACTION FIGURES | JUL100270 | DC |
| 2 | BATMAN: ARKHAM ASYLUM SERIES 1 ACTION FIGURES | JUN100288 | DC |
| 3 | BRIGHTEST DAY SERIES 2 ACTION FIGURES | SEP100324 | DC |
| 4 | BATMAN: THE RETURN OF BRUCE WAYNE ACTION FIGURES | NOV100289 | DC |
| 5 | DC HEROES WAVE 17 "ANTIMONITOR SERIES" FIGURES | MAR111723 | MAT |
| 6 | GREEN LANTERN 1/4-SCALE POWER BATTERY & RING PROP | OCT100343 | DC |
| 7 | DC X BISHOUJO: SUPERGIRL STATUE | FEB111684 | KOT |
| 8 | GREEN LANTERN MOVIE: POWER BATTERY PROP REPLICA | MAR110404 | DC |
| 9 | THE PUNISHER CLASSIC STATUE | DEC101524 | BOW |
| 10 | BATMAN: BLACK & WHITE – BATMAN: ARKHAM ASYLUM STATUE | APR110280 | DC |
TOP 10 GAMES
| RANK | DESCRIPTION | ITEM CODE | VENDOR |
| 1 | MARVEL HEROCLIX: CAPTAIN AMERICA EXPANSION | APR112103 | NEC |
| 2 | MAGIC THE GATHERING TCG: 2012 CORE SET BOOSTERS | MAY112065 | WIZ |
| 3 | MARVEL HEROCLIX: THE HAMMER OF THOR FAST FORCES 6- PACKS | MAY112071 | NEC |
| 4 | MAGIC THE GATHERING TCG: 2012 CORE SET FAT PACKS | MAY112067 | WIZ |
| 5 | YU-GI-OH! TCG 5DS GOLD SERIES 4 PYRAMIDS EDITION | JUN112159 | KON |
| 6 | MAGIC THE GATHERING TCG: 2012 CORE SET INTRO DECKS | MAY112068 | WIZ |
| 7 | MOUSE GUARD RPG HC | APR098450 | ARA |
| 8 | ARKHAM HORROR: MISKATONIC HORROR EXPANSION | APR112049 | FAN |
| 9 | DOCTOR WHO FAMILY BOARD GAME | OCT101792 | DIA |
| 10 | MAGIC THE GATHERING TCG: NEW PHYREXIA BOOSTERS | MAR112030 | WIZ |
How does Diamond calculate the charts? It all starts at the comic book shop.
Data for Diamond's sales charts — which include the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from a universe of over 3,500 comic book specialty shops located in North America and around the world. The account base includes brick-and-mortar comic book specialty shops, Internet merchants, and other specialty stores.
Unit and dollars sales are calculated based upon orders invoiced and shipped to Diamond accounts during any given month, which comprises initial pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable.
***
ABOUT DIAMOND COMIC DISTRIBUTORS (DCD)—Diamond is at the nexus of comics and pop culture merchandise. Based in Baltimore, MD, DCD is the world's largest distributor of English-language comic books and pop-culture related merchandise, servicing more than 4,000 specialty retailers worldwide. For more information, visit Diamond on the web at www.diamondcomics.com.
© 2011 Diamond Comic Distributors, Inc. All rights reserved. Diamond, the Diamond logo, Diamond Books logo, and PREVIEWS are either registered trademarks or trademarks of Diamond Comic Distributors in the United States and/or other countries. All other trademarks are the property of their respective copyright owners.
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