Comics Direct Market Grew 2+% in 2019, Marvel 40% Marketshare to DC 30%, Detective Comics #1000, Spawn #300, X-Men #1 Top Charts

As Bleeding Cool reported back in September, Spawn #300 was the second best-selling comic book in the North American direct market, selling around 300,000 copies, only beaten by DC Comics' Detective Comics #1000 at around 600,000 copies.

Annual comic book sales in the direct market of comic shops increased in 2019 by nearly 4% over 2018 while graphic novel sales declined by 2%, for an overall increase in print over 2018 by 2.23%.

Marvel Comics topped charts with a 40.20% dollar market share and a 44.72% unit share. This is, however, down on 2018's marketshare which has Marvel on 38.24% dollar market share and a 40.40% unit share. DC Comics came second with a 29.29% dollar market share and a 30.74% unit market share, up on 2018's 30.04% and 33.82%.

While Image Comics' 8.04% dollar market share and a 7.69% unit market was down on 2018's 9.93% and 9.90%.

IDW Publishing's top ranked comic book for the year was Teenage Mutant Ninja Turtles #100 at #66. No other publisher but Marvel, DC, Image or IDW got in the Top 100 at all.

2019 TOP COMIC BOOK PUBLISHERS

RETAIL MARKET SHARE
PUBLISHERSHARE
MARVEL COMICS40.20%
DC COMICS29.29%
IMAGE COMICS8.04%
IDW PUBLISHING3.55%
DARK HORSE COMICS3.19%
BOOM! STUDIOS2.56%
DYNAMITE ENTERTAINMENT2.16%
VIZ MEDIA1.45%
ONI PRESS INC.0.61%
TITAN COMICS0.60%
OTHER NON-TOP 108.34%
UNIT MARKET SHARE
PUBLISHERSHARE
MARVEL COMICS44.72%
DC COMICS30.74%
IMAGE COMICS7.69%
IDW PUBLISHING3.29%
BOOM! STUDIOS2.42%
DARK HORSE COMICS2.33%
DYNAMITE ENTERTAINMENT1.88%
VALIANT ENTERTAINMENT LLC0.55%
VIZ MEDIA0.55%
ARCHIE COMIC PUBLICATIONS0.54%
OTHER NON-TOP 105.30%

2019 TOP 10 COMIC BOOKS

RANKDESCRIPTIONPRICEITEM CODEVENDOR
1DETECTIVE COMICS #1000$9.99Comics Direct Market Grew 2+% in 2019, Marvel 40% Marketshare to DC 30%, Detective Comics #1000, Spawn #300, X-Men #1 Top ChartsJAN190542-MDC
2SPAWN #300$7.99Comics Direct Market Grew 2+% in 2019, Marvel 40% Marketshare to DC 30%, Detective Comics #1000, Spawn #300, X-Men #1 Top ChartsJUN190014-MIMAGE COMICS
3X-MEN #1$4.99Comics Direct Market Grew 2+% in 2019, Marvel 40% Marketshare to DC 30%, Detective Comics #1000, Spawn #300, X-Men #1 Top ChartsAUG190845-MMARVEL COMICS
4BLACK CAT #1$4.99Comics Direct Market Grew 2+% in 2019, Marvel 40% Marketshare to DC 30%, Detective Comics #1000, Spawn #300, X-Men #1 Top ChartsAPR190773-MMARVEL COMICS
5DCEASED #1$3.99Comics Direct Market Grew 2+% in 2019, Marvel 40% Marketshare to DC 30%, Detective Comics #1000, Spawn #300, X-Men #1 Top ChartsMAR190464-MDC
6ABSOLUTE CARNAGE #1$7.99Comics Direct Market Grew 2+% in 2019, Marvel 40% Marketshare to DC 30%, Detective Comics #1000, Spawn #300, X-Men #1 Top ChartsJUN190761-MMARVEL COMICS
7MARVEL COMICS #1000$9.99Comics Direct Market Grew 2+% in 2019, Marvel 40% Marketshare to DC 30%, Detective Comics #1000, Spawn #300, X-Men #1 Top ChartsJUN190842-MMARVEL COMICS
8HOUSE OF X #1$5.99Comics Direct Market Grew 2+% in 2019, Marvel 40% Marketshare to DC 30%, Detective Comics #1000, Spawn #300, X-Men #1 Top ChartsMAY190690-MMARVEL COMICS
9POWERS OF X #1$5.99Comics Direct Market Grew 2+% in 2019, Marvel 40% Marketshare to DC 30%, Detective Comics #1000, Spawn #300, X-Men #1 Top ChartsMAY190703-MMARVEL COMICS
10WAR OF REALMS #1$5.99Comics Direct Market Grew 2+% in 2019, Marvel 40% Marketshare to DC 30%, Detective Comics #1000, Spawn #300, X-Men #1 Top ChartsJAN190870-MMARVEL COMICS

2019 TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANKDESCRIPTIONPRICEITEM CODEVENDOR
1WATCHMEN TP$24.99Comics Direct Market Grew 2+% in 2019, Marvel 40% Marketshare to DC 30%, Detective Comics #1000, Spawn #300, X-Men #1 Top ChartsJUN190614-MDC
2SAGA VOLUME 1 TP (MR)$9.99Comics Direct Market Grew 2+% in 2019, Marvel 40% Marketshare to DC 30%, Detective Comics #1000, Spawn #300, X-Men #1 Top ChartsAUG120491IMAGE COMICS
3UMBRELLA ACADEMY VOL. 1: APOCALYPSE SUITE TP$17.99Comics Direct Market Grew 2+% in 2019, Marvel 40% Marketshare to DC 30%, Detective Comics #1000, Spawn #300, X-Men #1 Top ChartsSEP108136DARK HORSE COMICS
4MONSTRESS VOLUME 1 TP (MR)$9.99Comics Direct Market Grew 2+% in 2019, Marvel 40% Marketshare to DC 30%, Detective Comics #1000, Spawn #300, X-Men #1 Top ChartsAPR160803-MIMAGE COMICS
5MISTER MIRACLE TP (MR)$24.99Comics Direct Market Grew 2+% in 2019, Marvel 40% Marketshare to DC 30%, Detective Comics #1000, Spawn #300, X-Men #1 Top ChartsOCT180598DC
6DIE VOL. 1: FANTASY HEARTBREAKER TP (MR)$9.99Comics Direct Market Grew 2+% in 2019, Marvel 40% Marketshare to DC 30%, Detective Comics #1000, Spawn #300, X-Men #1 Top ChartsMAR190080-MIMAGE COMICS
7BATMAN: WHITE KNIGHT TP$19.99Comics Direct Market Grew 2+% in 2019, Marvel 40% Marketshare to DC 30%, Detective Comics #1000, Spawn #300, X-Men #1 Top ChartsJUL180733DC
8THE WALKING DEAD VOL. 31 TP (MR)$16.99Comics Direct Market Grew 2+% in 2019, Marvel 40% Marketshare to DC 30%, Detective Comics #1000, Spawn #300, X-Men #1 Top ChartsJAN190186IMAGE COMICS
9BATMAN: THE KILLING JOKE HC$17.99Comics Direct Market Grew 2+% in 2019, Marvel 40% Marketshare to DC 30%, Detective Comics #1000, Spawn #300, X-Men #1 Top ChartsJUN190574DC
10BATMAN: DAMNED HC (MR)$29.99Comics Direct Market Grew 2+% in 2019, Marvel 40% Marketshare to DC 30%, Detective Comics #1000, Spawn #300, X-Men #1 Top ChartsMAR190571DC

 

Comics Direct Market Grew 2+% in 2019, Marvel 40% Marketshare to DC 30%, Detective Comics #1000, Spawn #300, X-Men #1 Top Charts
Dollar Market Share – 2019
Comics Direct Market Grew 2+% in 2019, Marvel 40% Marketshare to DC 30%, Detective Comics #1000, Spawn #300, X-Men #1 Top Charts
Unit Market Share – 2019

About Rich Johnston

Founder of Bleeding Cool. The longest-serving digital news reporter in the world, since 1992. Author of The Flying Friar, Holed Up, The Avengefuls, Doctor Who: Room With A Deja Vu, The Many Murders Of Miss Cranbourne, Chase Variant. Lives in South-West London, works from Blacks on Dean Street, shops at Piranha Comics. Father of two. Political cartoonist.

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