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Comics Direct Market Grew 2+% in 2019, Marvel 40% Marketshare to DC 30%, Detective Comics #1000, Spawn #300, X-Men #1 Top Charts

As Bleeding Cool reported back in September, Spawn #300 was the second best-selling comic book in the North American direct market, selling around 300,000 copies, only beaten by DC Comics' Detective Comics #1000 at around 600,000 copies.

Annual comic book sales in the direct market of comic shops increased in 2019 by nearly 4% over 2018 while graphic novel sales declined by 2%, for an overall increase in print over 2018 by 2.23%.

Marvel Comics topped charts with a 40.20% dollar market share and a 44.72% unit share. This is, however, down on 2018's marketshare which has Marvel on 38.24% dollar market share and a 40.40% unit share. DC Comics came second with a 29.29% dollar market share and a 30.74% unit market share, up on 2018's 30.04% and 33.82%.

While Image Comics' 8.04% dollar market share and a 7.69% unit market was down on 2018's 9.93% and 9.90%.

IDW Publishing's top ranked comic book for the year was Teenage Mutant Ninja Turtles #100 at #66. No other publisher but Marvel, DC, Image or IDW got in the Top 100 at all.

2019 TOP COMIC BOOK PUBLISHERS

RETAIL MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 40.20%
DC COMICS 29.29%
IMAGE COMICS 8.04%
IDW PUBLISHING 3.55%
DARK HORSE COMICS 3.19%
BOOM! STUDIOS 2.56%
DYNAMITE ENTERTAINMENT 2.16%
VIZ MEDIA 1.45%
ONI PRESS INC. 0.61%
TITAN COMICS 0.60%
OTHER NON-TOP 10 8.34%
UNIT MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 44.72%
DC COMICS 30.74%
IMAGE COMICS 7.69%
IDW PUBLISHING 3.29%
BOOM! STUDIOS 2.42%
DARK HORSE COMICS 2.33%
DYNAMITE ENTERTAINMENT 1.88%
VALIANT ENTERTAINMENT LLC 0.55%
VIZ MEDIA 0.55%
ARCHIE COMIC PUBLICATIONS 0.54%
OTHER NON-TOP 10 5.30%

2019 TOP 10 COMIC BOOKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 DETECTIVE COMICS #1000 $9.99 Comics Direct Market Grew 2+% in 2019, Marvel 40% Marketshare to DC 30%, Detective Comics #1000, Spawn #300, X-Men #1 Top ChartsJAN190542-M DC
2 SPAWN #300 $7.99 Comics Direct Market Grew 2+% in 2019, Marvel 40% Marketshare to DC 30%, Detective Comics #1000, Spawn #300, X-Men #1 Top ChartsJUN190014-M IMAGE COMICS
3 X-MEN #1 $4.99 Comics Direct Market Grew 2+% in 2019, Marvel 40% Marketshare to DC 30%, Detective Comics #1000, Spawn #300, X-Men #1 Top ChartsAUG190845-M MARVEL COMICS
4 BLACK CAT #1 $4.99 Comics Direct Market Grew 2+% in 2019, Marvel 40% Marketshare to DC 30%, Detective Comics #1000, Spawn #300, X-Men #1 Top ChartsAPR190773-M MARVEL COMICS
5 DCEASED #1 $3.99 Comics Direct Market Grew 2+% in 2019, Marvel 40% Marketshare to DC 30%, Detective Comics #1000, Spawn #300, X-Men #1 Top ChartsMAR190464-M DC
6 ABSOLUTE CARNAGE #1 $7.99 Comics Direct Market Grew 2+% in 2019, Marvel 40% Marketshare to DC 30%, Detective Comics #1000, Spawn #300, X-Men #1 Top ChartsJUN190761-M MARVEL COMICS
7 MARVEL COMICS #1000 $9.99 Comics Direct Market Grew 2+% in 2019, Marvel 40% Marketshare to DC 30%, Detective Comics #1000, Spawn #300, X-Men #1 Top ChartsJUN190842-M MARVEL COMICS
8 HOUSE OF X #1 $5.99 Comics Direct Market Grew 2+% in 2019, Marvel 40% Marketshare to DC 30%, Detective Comics #1000, Spawn #300, X-Men #1 Top ChartsMAY190690-M MARVEL COMICS
9 POWERS OF X #1 $5.99 Comics Direct Market Grew 2+% in 2019, Marvel 40% Marketshare to DC 30%, Detective Comics #1000, Spawn #300, X-Men #1 Top ChartsMAY190703-M MARVEL COMICS
10 WAR OF REALMS #1 $5.99 Comics Direct Market Grew 2+% in 2019, Marvel 40% Marketshare to DC 30%, Detective Comics #1000, Spawn #300, X-Men #1 Top ChartsJAN190870-M MARVEL COMICS

2019 TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 WATCHMEN TP $24.99 Comics Direct Market Grew 2+% in 2019, Marvel 40% Marketshare to DC 30%, Detective Comics #1000, Spawn #300, X-Men #1 Top ChartsJUN190614-M DC
2 SAGA VOLUME 1 TP (MR) $9.99 Comics Direct Market Grew 2+% in 2019, Marvel 40% Marketshare to DC 30%, Detective Comics #1000, Spawn #300, X-Men #1 Top ChartsAUG120491 IMAGE COMICS
3 UMBRELLA ACADEMY VOL. 1: APOCALYPSE SUITE TP $17.99 Comics Direct Market Grew 2+% in 2019, Marvel 40% Marketshare to DC 30%, Detective Comics #1000, Spawn #300, X-Men #1 Top ChartsSEP108136 DARK HORSE COMICS
4 MONSTRESS VOLUME 1 TP (MR) $9.99 Comics Direct Market Grew 2+% in 2019, Marvel 40% Marketshare to DC 30%, Detective Comics #1000, Spawn #300, X-Men #1 Top ChartsAPR160803-M IMAGE COMICS
5 MISTER MIRACLE TP (MR) $24.99 Comics Direct Market Grew 2+% in 2019, Marvel 40% Marketshare to DC 30%, Detective Comics #1000, Spawn #300, X-Men #1 Top ChartsOCT180598 DC
6 DIE VOL. 1: FANTASY HEARTBREAKER TP (MR) $9.99 Comics Direct Market Grew 2+% in 2019, Marvel 40% Marketshare to DC 30%, Detective Comics #1000, Spawn #300, X-Men #1 Top ChartsMAR190080-M IMAGE COMICS
7 BATMAN: WHITE KNIGHT TP $19.99 Comics Direct Market Grew 2+% in 2019, Marvel 40% Marketshare to DC 30%, Detective Comics #1000, Spawn #300, X-Men #1 Top ChartsJUL180733 DC
8 THE WALKING DEAD VOL. 31 TP (MR) $16.99 Comics Direct Market Grew 2+% in 2019, Marvel 40% Marketshare to DC 30%, Detective Comics #1000, Spawn #300, X-Men #1 Top ChartsJAN190186 IMAGE COMICS
9 BATMAN: THE KILLING JOKE HC $17.99 Comics Direct Market Grew 2+% in 2019, Marvel 40% Marketshare to DC 30%, Detective Comics #1000, Spawn #300, X-Men #1 Top ChartsJUN190574 DC
10 BATMAN: DAMNED HC (MR) $29.99 Comics Direct Market Grew 2+% in 2019, Marvel 40% Marketshare to DC 30%, Detective Comics #1000, Spawn #300, X-Men #1 Top ChartsMAR190571 DC

 

Comics Direct Market Grew 2+% in 2019, Marvel 40% Marketshare to DC 30%, Detective Comics #1000, Spawn #300, X-Men #1 Top Charts
Dollar Market Share – 2019
Comics Direct Market Grew 2+% in 2019, Marvel 40% Marketshare to DC 30%, Detective Comics #1000, Spawn #300, X-Men #1 Top Charts
Unit Market Share – 2019

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Rich JohnstonAbout Rich Johnston

Founder of Bleeding Cool. The longest-serving digital news reporter in the world, since 1992. Author of The Flying Friar, Holed Up, The Avengefuls, Doctor Who: Room With A Deja Vu, The Many Murders Of Miss Cranbourne, Chase Variant. Lives in South-West London, works from Blacks on Dean Street, shops at Piranha Comics. Father of two. Political cartoonist.
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