Posted in: Comics | Tagged:

How Marvel Fans are Now an Identifiable Marketing Trend – in Breakfast Cereals, at Least

Published
by
|
Last updated
|
Comments

While researching a story on DC Comics licensed Batman burgers in the UK, I did a little googling around The Grocer website when I came across this little nugget.

While talking about changing breakfast habits in the UK and how breakfast drinks are becoming more popular with younger adults, Barney Mauleverer, co-founder of protein-boosted breakfast brand Fuel10K, is quoted as saying:

"Consumer habits are changing, and traditional brands have been slow to meet the needs of younger adults. The result is an exodus from the traditional boxed cereals to alternative, more convenient sources. We want to attract younger 7- to 16-year old consumers – the ones moving from Disney to Marvel comics – into supermarkets and introduce them to the Fuel10K brand."

When Disney bought Marvel it was observed that this was Disney targeting the young male in a way that they already had a young female audience down pat — now it's an identifiable marketing trend and worthy of note.

How Marvel Fans are Now an Identifiable Marketing Trend – in Breakfast Cereals, at Least

Enjoyed this? Please share on social media!

Stay up-to-date and support the site by following Bleeding Cool on Google News today!

Rich JohnstonAbout Rich Johnston

Founder of Bleeding Cool. The longest-serving digital news reporter in the world, since 1992. Author of The Flying Friar, Holed Up, The Avengefuls, Doctor Who: Room With A Deja Vu, The Many Murders Of Miss Cranbourne, Chase Variant. Lives in South-West London, works from Blacks on Dean Street, shops at Piranha Comics. Father of two. Political cartoonist.
twitterfacebookinstagramwebsite
Comments will load 20 seconds after page. Click here to load them now.