The other week, Marvel made a great play that the digital release of Ultimate Comics Spider-Man #1, had broken their first-day digital sales record. Though they weren't giving any numbers away. But then they never have.
David Gabriel was quoted as saying "We've been doing the day and date comics for about a year now since the launch of Ultimate Comics Thor #1, and each subsequent release has not only seen increased sales within the app, but we've also seen a great trend in which the print comic reorders increase exponentially."
But even with exponential sales, it's hard to believe they could match the sales success of the Pocket God digital comic yet. Dave Castelnuovo, CEO of Bolt Creative tells me "I would be very interested to see the actual sales data for Marvel's Ultimate Comics Spiderman #1. The launch of Pocket God #1 was a huge success, selling over 150 thousand units, and as far as I'm aware it has beaten out all individual Marvel titles in terms of digital copies sold. I can't help but suspect that we continue to be number 1 in individual digital comic sales, with over 325 thousand total downloads to date, but if I'm wrong I'll gladly tip my hat to Marvel for a job well done!"
It may be a way off yet…