Comics are meant to have an "infinite" budget for special effects. Starship battles, cities being destroyed, entire fantasy worlds created, intricately bizarre monsters, impossible "camera" angles and anything the human mind can envisage.
But not, it seems, at DC's mature readers imprint Vertigo Comics. Where I have had reports of certain creators being told that pitches for comic books set in the past and the far future, or a strange and distant land are out. A "period" comic book was rejected because they wouldn't have the budget.
The budget? For costumes? In a comic book?
The truth emerged – any possible TV adaptation wouldn't have the budget. They are looking for comic books set in the present day, in New York or LA, say, that would make for a smooth and cheap transition to television.
That the tail is wagging the dog these days is no surprise. But at Vertigo Comics?
Karen Berger's new publishing imprint can't come fast enough. NYCC?
UPDATE: While I have heard this story from multiple folks involved in pitching, not everyone has had this experience of late….