Kevin Smith has a request for Redbox to help update his latest film, Jay and Silent Bob Reboot, in reflecting on contemporary times with a donation of a kiosk.
RST Video was featured in Smith's 1994 breakout hit, Clerks. The now-defunct store became an iconic part of the View Askewniverse. Now spanning seven films, the reboot marks the eighth.
The home video market dramatically changed since the 1994 classic with video stores nearly extinct as chains like Blockbuster Video and Hollywood Video went bankrupt. Customers favored the convenience of Redbox and video streaming services like Netflix and Hulu. Redbox kiosks are found at gas stations, grocery, convenient and department stores offering DVDs, Blu-Ray, and video games for rent.
Asking Redbox for a machine gives them advertising sure and Smith can easily build a fake kiosk with his own branding. Perhaps Smith taking his request to Twitter means he could be just a fan of their service with the advertising opportunity.
Dear @redbox: I'm making a movie called #JayAndSilentBobReboot and we've been trying to get in touch with you so we can feature a Red Box in the flick as the replacement for RST Video. Any interest? We can make a fake version but I figured you folks might enjoy the exposure.
Saban Films picked up the North American rights to Smith's reboot, a sequel to 2001's Jay and Silent Bob Strike Back during Sundance, according to Deadline. Smith, who plays Silent Bob, will reunite with Jason Mewes as Jay. The stoners appeared in all the View Askewniverse films, shorts, comics, and the animated projects.
What other modern changes do you want Smith to address the Jay and Silent Bob Reboot?