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DC And Marvel Basically Tread Water In March 2011 Stats

DC And Marvel Basically Tread Water In March 2011 StatsDC And Marvel Basically Tread Water In March 2011 Stats

Right now, DC are probably feeling like Mad Hatters. The new Diamond statistics for comics distributed to the North American direct market of comic shops are out. And it's a telling judgment on DC's Hold The Line At $2.99 campaign.

Both unit share and market share are pretty much the same as in February. Admittedly Marvel had the death of Human Torch and traditionally take advantage of five week months like March over DC, as well as increasing Captain America and Thor books in time fior the movies, but it's not as if DC hasn't been busy either with books like The Dark Knight shipping and Unwritten gaining the top spot for graphic novels.. But overall DC has not seen the sales increases on its $2.99 than it might have expected. Of course, Marvel have increased the number of $2.99 books, and without dropping the page count. This is still ongoing…

In other market news, Image solidify their position in third place and it's fair to say that April's figures should give a further boost to this publisher.

Here are those stats in full.

TOP COMIC BOOK PUBLISHERS

PUBLISHER DOLLAR

SHARE

UNIT

SHARE

MARVEL COMICS 39.63% 45.28%
DC COMICS 27.62% 31.50%
IMAGE COMICS 5.45% 5.09%
IDW PUBLISHING 5.03% 4.14%
DARK HORSE COMICS 4.27% 2.86%
DYNAMITE ENTERTAINMENT 3.02% 2.74%
BOOM! STUDIOS 2.09% 1.66%
VIZ MEDIA 1.15% 0.50%
AVATAR PRESS 0.96% 0.80%
EAGLEMOSS PUBLICATIONS LTD 0.88% 0.22%
OTHER NON-TOP 10 9.90% 5.20%

COMPARATIVE SALES STATISTICS

DOLLARS UNITS
MARCH 2011 VS. FEBRUARY 2011
COMICS 17.13% 18.97%
GRAPHIC NOVELS 13.86% 18.38%
TOTAL COMICS/GN 16.07% 18.93%
MARCH 2011 VS. MARCH 2010
COMICS -2.43% 0.81%
GRAPHIC NOVELS -10.01% -16.61%
TOTAL COMICS/GN -4.98% -0.81%
FIRST QUARTER 2011 VS. FIRST QUARTER 2010
COMICS -8.57% -8.05%
GRAPHIC NOVELS -7.24% -13.25%
TOTAL COMICS/GN -8.14% -8.49%


TOP 10 COMIC BOOKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 FF #1 $3.99 JAN110748-M MAR
2 GREEN LANTERN #64 $2.99 JAN110237-M DC
3 GREEN LANTERN #63 $2.99 DEC100180-M DC
4 BATMAN: THE DARK KNIGHT #2 $2.99 OCT100174-M DC
5 BRIGHTEST DAY #21 $2.99 JAN110243-M DC
6 BRIGHTEST DAY #22 $2.99 JAN110245-M DC
7 BATMAN INCORPORATED #3 $2.99 NOV100164-M DC
8 AVENGERS #11 $3.99 JAN110694-M MAR
9 BATMAN INCORPORATED #4 $2.99 DEC100192-M DC
10 FEAR ITSELF: BOOK OF THE SKULL #1 $3.99 JAN110692-M MAR

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 THE UNWRITTEN VOL. 3: DEAD MAN'S KNOCK TP $14.99 DEC100305 DC
2 BATMAN AND ROBIN: BATMAN REBORN TP $14.99 DEC100246 DC
3 TAKIO HC $9.95 DEC100634 MAR
4 BATMAN: TIME AND THE BATMAN HC $19.99 NOV100225 DC
5 BATMAN BEYOND: HUSH BEYOND TP $14.99 DEC100245 DC
6 IZOMBIE VOLUME 1: DEAD TO THE WORLD TP $14.99 DEC100299 DC
7 BLEACH VOLUME 34 TP $9.99 DEC101080 VIZ
8 THE WALKING DEAD VOLUME 1: DAYS GONE BYE $9.99 JUL068351 IMA
9 MORNING GLORIES VOL. 1: FOR A BETTER FUTURE $9.99 DEC100470 IMA
10 THE THANOS IMPERATIVE HC $24.99 DEC100645 MAR

TOP 10 TOYS

RANK DESCRIPTION ITEM CODE VENDOR
1 WORLD OF WARCRAFT SERIES 7 ACTION FIGURES MAR100358 DC
2 COVER GIRLS OF THE DCU: SUPERGIRL STATUE JUN100300 DC
3 WORLD OF WARCRAFT: LICH KING ARTHAS DLX FIGURE APR100323 DC
4 JOKER 1/4-SCALE MUSEUM QUALITY STATUE APR100304 DC
5 DC X BISHOUJO: CATWOMAN STATUE OCT101632 KOT
6 BATMAN: ARKHAM ASYLUM SERIES 1 ACTION FIGURES JUN100288 DC
7 BATMAN BLACK & WHITE STATUE: BATMAN BY TONY DANIEL JUN100299 DC
8 HEROES OF THE DCU: BLACKEST NIGHT HAL JORDAN BUST JUN100297 DC
9 MYSTIQUE STATUE MAY101624 BOW
10 WOMEN OF THE DCU SERIES 3: POISON IVY BUST JUL100279 DC


TOP 10 GAMES

RANK DESCRIPTION ITEM CODE VENDOR
1 MARVEL HEROCLIX: GIANT SIZED X-MEN BRICK JAN111976 NEC
2 MARVEL HEROCLIX: GIANT SIZED X-MEN SUPER BOOSTER JAN111977 NEC
3 YU-GI-OH! TCG 5DS: STORM OF RAGNAROK SPECIAL EDITION BOX JAN111944 KON
4 MARVEL HEROCLIX: GIANT SIZED X-MEN ORGANIZED

PLAY KIT

JAN111978 NEC
5 MAGIC THE GATHERING TCG: MIRRODIN BESIEGED BOOSTER PACKS DEC101712 WIZ
6 YU-GI-OH! TCG 3D BONDS BEYOND TIME MOVIE PACKS DEC101687 KON
7 YU-GI-OH! TCG: DRAGUNITY LEGION STRUCTURE DECK JAN111945 KON
8 DC HEROCLIX: THE BRAVE AND THE BOLD BOOSTER PACK JAN101703 NEC
9 MARVEL HEROCLIX: WEB OF SPIDER-MAN BOOSTER PACK JUN101864 NEC
10 MAGIC THE GATHERING TCG: DECK BUILDERS TOOLKIT 2011 EDITION JAN111972 WIZ


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Rich JohnstonAbout Rich Johnston

Founder of Bleeding Cool. The longest-serving digital news reporter in the world, since 1992. Author of The Flying Friar, Holed Up, The Avengefuls, Doctor Who: Room With A Deja Vu, The Many Murders Of Miss Cranbourne, Chase Variant. Lives in South-West London, works from Blacks on Dean Street, shops at Piranha Comics. Father of two. Political cartoonist.
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