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Posted in: Comics | Tagged: Comics, entertainment
Marvel's Overship Helped Them Dominate December 2016 Marketshare As Comics Sales Rose By 1% Across 2016
Justice League Vs. Suicide Squad #1 topped the direct market charts from Diamond Comic Distributors in December, covering North American sales to comic stores, comic conventions and subscription boxes.
In November, Marvel Comics was top publisher with a 38.08% dollar share and a 39.46% unit share.
While DC Entertainment was the month's number two publisher with a 26.17% dollar share and a 31.30% unit share.
In December, Marvel slips on the amount of dollars, though increases unit share. This is likely down to increasing Marvel "overships" of comics, where retailers received extra comics they didn't order. For some reason this counts for Diamond on the unit share – but naturally not on the dollar share as no one pays for them – apart from in extra shipping costs paid by retailers. Bleeding Cool plans to run a more detailed analysis on this later in the week.
So Marvel Comics was December's top publisher with a 36.73% dollar share and a 40.50% unit share.
While DC rose in money and slipped in units, with 29.47% dollar share and a 29.04% unit share.
Marvel and DC shared the top ten equally. The Walking Dead #161 was Image Comics' top book in December at #11. IDW Publishing's top book was Batman/TMNT Adventures #2 at #65. Dark Horse Comics' Serenity: No Power in the 'Verse #3, based on Joss Whedon's film Serenity, was their top book of the month at #112.
IDW Publishing's Love is Love anthology, a tribute to the victims of the Pulse Nightclub shooting, produced with the assistance of DC Entertainment and featuring dozens of writers and artists, was December's best-selling graphic novel.
TOP COMIC BOOK PUBLISHERS
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COMPARATIVE SALES STATISTICS
| DOLLARS | UNITS | |
| DECEMBER 2016 VS. NOVEMBER 2016 | ||
| COMICS | -9.01% | -1.79% |
| GRAPHIC NOVELS | -11.19% | 1.10% |
| TOTAL COMICS/GN | -9.69% | -1.56% |
| TOYS | -12.28% | -11.75% |
| DECEMBER 2016 VS. DECEMBER 2015 | ||
| COMICS | -18.84% | -8.39% |
| GRAPHIC NOVELS | -4.24% | 18.44% |
| TOTAL COMICS/GN | -14.84% | -6.66% |
| TOYS | -36.78% | -46.07% |
| FOURTH QUARTER 2016 VS. THIRD QUARTER 2016 | ||
| COMICS | -7.42% | -5.96% |
| GRAPHIC NOVELS | 0.07% | 1.88% |
| TOTAL COMICS/GN | -5.36% | -5.42% |
| TOYS | -1.80% | -11.85% |
| FOURTH QUARTER 2016 VS. FOURTH QUARTER 2015 | ||
| COMICS | -8.92% | -0.53% |
| GRAPHIC NOVELS | 1.53% | 12.21% |
| TOTAL COMICS/GN | -6.11% | 0.30% |
| TOYS | -22.29% | -30.42% |
| YEAR 2016 VS. YEAR 2015 | ||
| COMICS | -0.11% | 1.02% |
| GRAPHIC NOVELS | 1.24% | 2.10% |
| TOTAL COMICS/GN | 0.30% | 1.10% |
| TOYS | -9.74% | -14.18% |
NEW TITLES SHIPPED
| PUBLISHER | COMICS SHIPPED | GRAPHIC NOVELS SHIPPED | MAGAZINES SHIPPED | TOTAL SHIPPED |
| MARVEL COMICS | 89 | 42 | 0 | 131 |
| DC ENTERTAINMENT | 84 | 33 | 1 | 118 |
| IMAGE COMICS | 47 | 18 | 1 | 66 |
| IDW PUBLISHING | 42 | 17 | 0 | 59 |
| BOOM! STUDIOS | 26 | 12 | 0 | 38 |
| DARK HORSE COMICS | 26 | 10 | 0 | 36 |
| TITAN COMICS | 21 | 5 | 4 | 30 |
| DYNAMITE ENTERTAINMENT | 18 | 9 | 0 | 27 |
| ARCHIE COMIC PUBLICATIONS | 11 | 2 | 0 | 13 |
| VIZ MEDIA | 0 | 13 | 0 | 13 |
| OTHER NON-TOP 10 | 114 | 133 | 25 | 272 |
TOP 10 COMIC BOOKS
| RANK | DESCRIPTION | PRICE | ITEM CODE | VENDOR |
| 1 | JUSTICE LEAGUE VS. SUICIDE SQUAD #1 | $3.99 | OCT160147-M | DC |
| 2 | INHUMANS VS. X-MEN #1 | $5.99 | SEP160868-M | MAR |
| 3 | DARK KNIGHT III: THE MASTER RACE #7 | $5.99 | OCT160259-M | DC |
| 4 | BATMAN #12 | $2.99 | OCT160173-M | DC |
| 5 | BATMAN #13 | $2.99 | OCT160175-M | DC |
| 6 | CIVIL WAR II #8 | $4.99 | SEP161000-M | MAR |
| 7 | STAR WARS #26 | $3.99 | OCT160988-M | MAR |
| 8 | STAR WARS: DOCTOR APHRA #1 | $4.99 | OCT160975-M | MAR |
| 9 | HULK #1 | $3.99 | OCT160788-M | MAR |
| 10 | ALL-STAR BATMAN #5 | $4.99 | OCT160160-M | DC |
TOP 10 TRADE PAPERBACKS & GRAPHIC NOVELS
| RANK | DESCRIPTION | PRICE | ITEM CODE | VENDOR |
| 1 | LOVE IS LOVE SC | $9.99 | OCT160480 | IDW |
| 2 | BATMAN VOLUME 9: BLOOM TP | $16.99 | SEP160335 | DC |
| 3 | DESCENDER VOLUME 3: SINGULARITIES TP | $14.99 | SEP160801 | IMA |
| 4 | WOLVERINE: OLD MAN LOGAN TP | $29.99 | JUL100692 | MAR |
| 5 | I HATE FAIRYLAND VOLUME 2: FLUFF MY LIFE TP | $14.99 | OCT160683-M | IMA |
| 6 | INVINCIBLE IRON MAN VOLUME 1: REBOOT TP | $17.99 | OCT161021 | MAR |
| 7 | STAR WARS: POE DAMERON VOL. 1: BLACK SQUADRON TP | $19.99 | AUG160999 | MAR |
| 8 | DOCTOR STRANGE VOLUME 1: WAY OF WEIRD TP | $19.99 | SEP161127 | MAR |
| 9 | BATMAN VOLUME 10: EPILOGUE HC | $22.99 | AUG160317 | DC |
| 10 | BLACK SCIENCE VOL. 5: TRUE ATONEMENT TP (MR) | $14.99 | OCT160677 | IMA |
TOP 10 BOOKS
| RANK | DESCRIPTION | PRICE | ITEM CODE | VENDOR |
| 1 | DOCTOR WHO: DEATH RIDERS SC | $9.99 | JUN158023 | PEN |
| 2 | DOCTOR WHO: SYSTEM WIPE SC | $9.99 | JUN158025 | PEN |
| 3 | THE PRINCESS BRIDE: A STORYBOOK TO COLOR TP | $16.99 | SEP160611 | IDW |
| 4 | BUFFY THE VAMPIRE SLAYER ADULT COLORING BOOK | $14.99 | AUG160020 | DAR |
| 5 | THE POKEMON COOKBOOK HC | $14.99 | OCT162035 | VIZ |
| 6 | STAR TREK: THE ORIGINAL SERIES ADULT COLORING BOOK | $14.99 | AUG160018 | DAR |
| 7 | STAR TREK: THE NEXT GENERATION ADULT COLORING BOOK | $14.99 | AUG160019 | DAR |
| 8 | DOCTOR WHO: THE GOOD THE BAD & THE ALIEN SC | $9.99 | NOV158049 | PEN |
| 9 | THE SHADOW DOUBLE NOVEL VOLUME 112 SC | $14.95 | SEP162252 | SAN |
| 10 | THE WALKING DEAD ADULT COLORING BOOK (MR) | $14.99 | FEB160615 | IMA |
TOP 10 TOYS
| RANK | DESCRIPTION | ITEM CODE | VENDOR |
| 1 | DC DESIGNER SERIES: HARLEY QUINN BY BRUCE TIMM STATUE | MAR160333 | DC |
| 2 | MARVEL GALLERY: THE HULK PVC FIGURE | AUG162570 | DST |
| 3 | DC TV: ARROW/THE FLASH ACTION FIGURE 2-PACK | APR160456 | DC |
| 4 | DC FILMS: ARMORED BATMAN PREMIUM ACTION FIGURE | MAR160323 | DC |
| 5 | BATMAN ANIMATED SERIES: NEW BATMAN ADVENTURES HARLEY QUINN ACTION FIGURE | MAR160314 | DC |
| 6 | HARLEY QUINN: RED WHITE & BLACK STATUE | APR160452 | DC |
| 7 | BATMAN ANIMATED SERIES: NEW BATMAN ADVENTURES CLAYFACE DELUXE ACTION FIGURE | MAR160318 | DC |
| 8 | DC COMICS DESIGNER SERIES BY LEE BERMEJO: BATMAN FIGURE | FEB160280 | DC |
| 9 | DC DESIGNER SERIES: THE FLASH BY FRANCIS MANAPUL STATUE | JUL160449 | DC |
| 10 | DARKSEID AND GRAIL ACTION FIGURE 2-PACK | APR160448 | DC |
TOP 10 GAMES
| RANK | DESCRIPTION | ITEM CODE | VENDOR |
| 1 | BACK TO THE FUTURE MONOPOLY | JUL152198 | DST |
| 2 | MACHI KORO CARD GAME | MAY142831 | IDW |
| 3 | MOUSE GUARD ROLEPLAYING GAME BOXED SET (2ND EDITION) | FEB151158 | BOO |
| 4 | EXPLODING KITTENS CARD GAME NSFW EDITION | OCT163224 | EXP |
| 5 | EXPLODING KITTENS CARD GAME ORIGINAL EDITION | OCT163223 | EXP |
| 6 | PANDEMIC: IBERIA BOARD GAME | AUG163183 | ZMA |
| 7 | GAME OF THRONES PLAYING CARDS | JAN120128 | DAR |
| 8 | TEENAGE MUTANT NINJA TURTLES: SHADOWS OF THE PAST BOARD GAME | APR160482 | IDW |
| 9 | BATMANL THE ANIMATED SERIES DICE GAME | SEP163193 | PSI |
| 10 | STAR TREK 50TH-ANNIVERSARY 3000-PIECE DIECUT JIGSAW PUZZLE | JUN168685 | NMR |
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Dollar Market Share – December 2016 |
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Unit Market Share – December 2016 |
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