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Marvel's Overship Helped Them Dominate December 2016 Marketshare As Comics Sales Rose By 1% Across 2016

Justice League Vs. Suicide Squad #1 topped the direct market charts from Diamond Comic Distributors in December, covering North American sales to comic stores, comic conventions and subscription boxes.

In November, Marvel Comics was top publisher with a 38.08% dollar share and a 39.46% unit share.

While DC Entertainment was the month's number two publisher with a 26.17% dollar share and a 31.30% unit share.

In December, Marvel slips on the amount of dollars, though increases unit share. This is likely down to increasing Marvel "overships" of comics, where retailers received extra comics they didn't order. For some reason this counts for Diamond on the unit share – but naturally not on the dollar share as no one pays for them – apart from in extra shipping costs paid by retailers. Bleeding Cool plans to run a more detailed analysis on this later in the week.

So Marvel Comics was December's top publisher with a 36.73% dollar share and a 40.50% unit share.

While DC rose in money and slipped in units, with  29.47% dollar share and a 29.04% unit share.

Marvel and DC shared the top ten equally. The Walking Dead #161 was Image Comics' top book in December at #11. IDW Publishing's top book was Batman/TMNT Adventures #2 at #65. Dark Horse Comics' Serenity: No Power in the 'Verse #3, based on Joss Whedon's film Serenity, was their top book of the month at #112.

IDW Publishing's Love is Love anthology, a tribute to the victims of the Pulse Nightclub shooting, produced with the assistance of DC Entertainment and featuring dozens of writers and artists, was December's best-selling graphic novel.

TOP COMIC BOOK PUBLISHERS

RETAIL MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 36.73%
DC ENTERTAINMENT 29.47%
IMAGE COMICS 8.81%
IDW PUBLISHING 5.49%
DARK HORSE COMICS 3.17%
BOOM! STUDIOS 2.40%
DYNAMITE ENTERTAINMENT 1.99%
TITAN COMICS 1.16%
VALIANT ENTERTAINMENT 1.10%
VIZ MEDIA 1.09%
OTHER NON-TOP 10 8.59%
UNIT MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 40.50%
DC ENTERTAINMENT 29.04%
IMAGE COMICS 7.70%
DYNAMITE ENTERTAINMENT 6.97%
IDW PUBLISHING 4.10%
DARK HORSE COMICS 2.43%
BOOM! STUDIOS 1.64%
VALIANT ENTERTAINMENT 1.20%
TITAN COMICS 0.99%
ARCHIE COMICS 0.62%
OTHER NON-TOP 10 4.80%

COMPARATIVE SALES STATISTICS

  DOLLARS UNITS
DECEMBER 2016 VS. NOVEMBER 2016
COMICS -9.01% -1.79%
GRAPHIC NOVELS -11.19% 1.10%
TOTAL COMICS/GN -9.69% -1.56%
TOYS -12.28% -11.75%
DECEMBER 2016 VS. DECEMBER 2015
COMICS -18.84% -8.39%
GRAPHIC NOVELS -4.24% 18.44%
TOTAL COMICS/GN -14.84% -6.66%
TOYS -36.78% -46.07%
FOURTH QUARTER 2016 VS. THIRD QUARTER 2016
COMICS -7.42% -5.96%
GRAPHIC NOVELS 0.07% 1.88%
TOTAL COMICS/GN -5.36% -5.42%
TOYS -1.80% -11.85%
FOURTH QUARTER 2016 VS. FOURTH QUARTER 2015
COMICS -8.92% -0.53%
GRAPHIC NOVELS 1.53% 12.21%
TOTAL COMICS/GN -6.11% 0.30%
TOYS -22.29% -30.42%
YEAR 2016 VS. YEAR 2015
COMICS -0.11% 1.02%
GRAPHIC NOVELS 1.24% 2.10%
TOTAL COMICS/GN 0.30% 1.10%
TOYS -9.74% -14.18%

NEW TITLES SHIPPED

PUBLISHER COMICS SHIPPED GRAPHIC NOVELS SHIPPED MAGAZINES SHIPPED TOTAL SHIPPED
MARVEL COMICS 89 42 0 131
DC ENTERTAINMENT 84 33 1 118
IMAGE COMICS 47 18 1 66
IDW PUBLISHING 42 17 0 59
BOOM! STUDIOS 26 12 0 38
DARK HORSE COMICS 26 10 0 36
TITAN COMICS 21 5 4 30
DYNAMITE ENTERTAINMENT 18 9 0 27
ARCHIE COMIC PUBLICATIONS 11 2 0 13
VIZ MEDIA 0 13 0 13
OTHER NON-TOP 10 114 133 25 272

TOP 10 COMIC BOOKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 JUSTICE LEAGUE VS. SUICIDE SQUAD #1 $3.99 OCT160147-M DC
2 INHUMANS VS. X-MEN #1 $5.99 SEP160868-M MAR
3 DARK KNIGHT III: THE MASTER RACE #7 $5.99 OCT160259-M DC
4 BATMAN #12 $2.99 OCT160173-M DC
5 BATMAN #13 $2.99 OCT160175-M DC
6 CIVIL WAR II #8 $4.99 SEP161000-M MAR
7 STAR WARS #26 $3.99 OCT160988-M MAR
8 STAR WARS: DOCTOR APHRA #1 $4.99 OCT160975-M MAR
9 HULK #1 $3.99 OCT160788-M MAR
10 ALL-STAR BATMAN #5 $4.99 OCT160160-M DC

TOP 10 TRADE PAPERBACKS & GRAPHIC NOVELS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 LOVE IS LOVE SC $9.99 OCT160480 IDW
2 BATMAN VOLUME 9: BLOOM TP $16.99 SEP160335 DC
3 DESCENDER VOLUME 3: SINGULARITIES TP $14.99 SEP160801 IMA
4 WOLVERINE: OLD MAN LOGAN TP $29.99 JUL100692 MAR
5 I HATE FAIRYLAND VOLUME 2: FLUFF MY LIFE TP $14.99 OCT160683-M IMA
6 INVINCIBLE IRON MAN VOLUME 1: REBOOT TP $17.99 OCT161021 MAR
7 STAR WARS: POE DAMERON VOL. 1: BLACK SQUADRON TP $19.99 AUG160999 MAR
8 DOCTOR STRANGE VOLUME 1: WAY OF WEIRD TP $19.99 SEP161127 MAR
9 BATMAN VOLUME 10: EPILOGUE HC $22.99 AUG160317 DC
10 BLACK SCIENCE VOL. 5: TRUE ATONEMENT TP (MR) $14.99 OCT160677 IMA

TOP 10 BOOKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 DOCTOR WHO: DEATH RIDERS SC $9.99 JUN158023 PEN
2 DOCTOR WHO: SYSTEM WIPE SC $9.99 JUN158025 PEN
3 THE PRINCESS BRIDE: A STORYBOOK TO COLOR TP $16.99 SEP160611 IDW
4 BUFFY THE VAMPIRE SLAYER ADULT COLORING BOOK $14.99 AUG160020 DAR
5 THE POKEMON COOKBOOK HC $14.99 OCT162035 VIZ
6 STAR TREK: THE ORIGINAL SERIES ADULT COLORING BOOK $14.99 AUG160018 DAR
7 STAR TREK: THE NEXT GENERATION ADULT COLORING BOOK $14.99 AUG160019 DAR
8 DOCTOR WHO: THE GOOD THE BAD & THE ALIEN SC $9.99 NOV158049 PEN
9 THE SHADOW DOUBLE NOVEL VOLUME 112 SC $14.95 SEP162252 SAN
10 THE WALKING DEAD ADULT COLORING BOOK (MR) $14.99 FEB160615 IMA

TOP 10 TOYS

RANK DESCRIPTION ITEM CODE VENDOR
1 DC DESIGNER SERIES: HARLEY QUINN BY BRUCE TIMM STATUE MAR160333 DC
2 MARVEL GALLERY: THE HULK PVC FIGURE AUG162570 DST
3 DC TV: ARROW/THE FLASH ACTION FIGURE 2-PACK APR160456 DC
4 DC FILMS: ARMORED BATMAN PREMIUM ACTION FIGURE MAR160323 DC
5 BATMAN ANIMATED SERIES: NEW BATMAN ADVENTURES HARLEY QUINN ACTION FIGURE MAR160314 DC
6 HARLEY QUINN: RED WHITE & BLACK STATUE APR160452 DC
7 BATMAN ANIMATED SERIES: NEW BATMAN ADVENTURES CLAYFACE DELUXE ACTION FIGURE MAR160318 DC
8 DC COMICS DESIGNER SERIES BY LEE BERMEJO: BATMAN FIGURE FEB160280 DC
9 DC DESIGNER SERIES: THE FLASH BY FRANCIS MANAPUL STATUE JUL160449 DC
10 DARKSEID AND GRAIL ACTION FIGURE 2-PACK APR160448 DC

TOP 10 GAMES

RANK DESCRIPTION ITEM CODE VENDOR
1 BACK TO THE FUTURE MONOPOLY JUL152198 DST
2 MACHI KORO CARD GAME MAY142831 IDW
3 MOUSE GUARD ROLEPLAYING GAME BOXED SET (2ND EDITION) FEB151158 BOO
4 EXPLODING KITTENS CARD GAME NSFW EDITION OCT163224 EXP
5 EXPLODING KITTENS CARD GAME ORIGINAL EDITION OCT163223 EXP
6 PANDEMIC: IBERIA BOARD GAME AUG163183 ZMA
7 GAME OF THRONES PLAYING CARDS JAN120128 DAR
8 TEENAGE MUTANT NINJA TURTLES: SHADOWS OF THE PAST BOARD GAME APR160482 IDW
9 BATMANL THE ANIMATED SERIES DICE GAME SEP163193 PSI
10 STAR TREK 50TH-ANNIVERSARY 3000-PIECE DIECUT JIGSAW PUZZLE JUN168685 NMR

 

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Dollar Market Share – December 2016

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Unit Market Share – December 2016


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Rich JohnstonAbout Rich Johnston

Founder of Bleeding Cool. The longest-serving digital news reporter in the world, since 1992. Author of The Flying Friar, Holed Up, The Avengefuls, Doctor Who: Room With A Deja Vu, The Many Murders Of Miss Cranbourne, Chase Variant. Lives in South-West London, works from Blacks on Dean Street, shops at Piranha Comics. Father of two. Political cartoonist.
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