Origin II, Pretty Deadly And Black Science Top The Advance Reorder Charts… But What's Really Going On?

originsGreetings from the coal face of the direct comics market. Where retailers try to increase their orders of certain comics ahead of sale. Where supply and demand and most accurately reflected, where you can see which books are hot, where new orders are coming in and how retailers are reacting to new, unanticipated desire!

But how much of these advance reorders are helped by certain incentives?

For example Origin II #1 has a deal where if retailers order 200% of All New X-Men #11 they will get a major discount on the copies they order. Pretty Deadly #2 is returnable completely if you order as many as you did of Pretty Deadly #1. Black Science #1 is returnable if your order 110% of East of West #1.

But without any kind of incentive assistance, The Star Wars continues to sell copies and Letter 44 #1 sales in store must have been good enough to see retailers up their orders for issue 2. Bleeding Cool's report of a TV series in the works probably didn't harm things.

And, yes, despite the criticism, Superior Spider-Man continues to outperform initial expectations from retailers month after month after month, without crossovers, without sales incentives, retailers keep expecting people to drop the book. And they aren't.

 

Product Publisher Price
ORIGIN II #1 (OF 5) $4.99 MAR
PRETTY DEADLY #2 (MR) $3.50 IMA
STAR WARS #1 (OF 8) LUCAS DRAFT (2ND PTG) $3.99 DAR
BLACK SCIENCE #1 CVR G BLANK SKETCH (MR) $3.50 IMA
ORIGIN II #1 (OF 5) YOUNG VAR $4.99 MAR
BLACK SCIENCE #1 CVR A SCALERA & WHITE (MR) $3.50 IMA
ORIGIN II #1 (OF 5) DEADPOOL VAR $4.99 MAR
BLACK SCIENCE #1 CVR B ROBINSON (MR) $3.50 IMA
LETTER 44 #2 $3.99 ONI
PRETTY DEADLY #1 2ND PTG (MR) $3.50 IMA
SUPERIOR SPIDER-MAN #22 $3.99 MAR
SEX CRIMINALS #2 2ND PTG (MR) $3.50 IMA
AVENGERS #24.NOW ANMN $4.99 MAR
SEX CRIMINALS #1 3RD PTG (MR) $3.50 IMA
ORIGIN II #1 (OF 5) BLANK VAR $4.99 MAR
DEADPOOL TP VOL 03 GOOD BAD AND UGLY $15.99 MAR
BATMAN #26 (ZERO YEAR) $3.99 DC
INHUMANITY #1 $3.99 MAR
ALL NEW X-MEN #19 $3.99 MAR
SUPERIOR SPIDER-MAN #24 $3.99 MAR
SUPERIOR SPIDER-MAN #23 $3.99 MAR
FOREVER EVIL #4 (OF 7) $3.99 DC
DAMIAN SON OF BATMAN #2 (OF 4) $3.99 DC
SUPERMAN UNCHAINED #6 $3.99 DC
JUSTICE LEAGUE #26 (EVIL) $3.99 DC
Product Publisher Price
BATMAN HC VOL 03 DEATH OF THE FAMILY (N52) $24.99 DC
WALKING DEAD COMPENDIUM TP VOL 01 (MR) $59.99 IMA
JOKER DEATH OF THE FAMILY HC (N52) $29.99 DC
WALKING DEAD COMPENDIUM TP VOL 02 (MR) $59.99 IMA
WALKING DEAD TP VOL 01 DAYS GONE BYE $14.99 IMA
SAGA TP VOL 02 (MR) $14.99 IMA
SAGA TP VOL 01 (MR) $9.99 IMA
HELLBOY MIDNIGHT CIRCUS HC (C: 0-1-2) $14.99 DAR
BATMAN TP VOL 02 THE CITY OF OWLS (N52) $16.99 DC
BATMAN COURT OF OWLS BOOK & MASK SET (N52) $24.99 DC
BATMAN TP VOL 01 THE COURT OF OWLS (N52) $16.99 DC
BATMAN THE LONG HALLOWEEN TP $24.99 DC
BATMAN HUSH COMPLETE TP $24.99 DC
BATMAN THE KILLING JOKE SPECIAL ED HC $17.99 DC
BONE ONE VOL ED SC $39.95 PUB
ADVENTURE TIME TP VOL 01 $14.99 BOO
CATWOMAN #24 $2.99 DC
DAREDEVIL BY MILLER AND JANSON OMNIBUS HC NEW PTG $99.99 MAR
SANDMAN TP VOL 01 PRELUDES & NOCTURNES NEW ED (MR) $19.99 DC
FABLES TP VOL 01 LEGENDS IN EXILE NEW ED (MR) $12.99 DC
ABSOLUTE JOKER LUTHOR HC $99.99 DC
FABLES ENCYCLOPEDIA DELUXE ED HC (MR) $39.99 DC
KICK-ASS 2 TP (MR) $19.99 MAR
YOUNG AVENGERS TP VOL 01 STYLE SUBSTANCE NOW $15.99 MAR
Origin II, Pretty Deadly And Black Science Top The Advance Reorder Charts… But What's Really Going On?AUG130325 SANDMAN OVERTURE #1 (OF 6) CVR A (MR) $4.99 DC

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About Rich Johnston

Founder of Bleeding Cool. The longest-serving digital news reporter in the world, since 1992. Author of The Flying Friar, Holed Up, The Avengefuls, Doctor Who: Room With A Deja Vu, The Many Murders Of Miss Cranbourne, Chase Variant. Lives in South-West London, works from Blacks on Dean Street, shops at Piranha Comics. Father of two. Political cartoonist.
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