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DC Comics Hires Nielsen To Survey Its Readers. Heaven Knows What They'll Discover

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For a long time, many complain that there has been no real research into the comic book buying public by publishers.

Well, as a result of the New 52 DC Relaunch, that may be about to change as well.

DC Comics have announced they have hired the rather respected monitoring company Nielsen NRG to survey comic book retailers and readers about the New 52 line – and who is reading it, what, why and how much.  To participate, click here. But as well as onlne surveys, they'll be going into comic shops, meeting and talking to retailers and readers alike.

Blimey.

And the results may affect what DC will publish next. And results will be released next year…

DC Comics Hires Nielsen To Survey Its Readers. Heaven Knows What They'll Discover

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Rich JohnstonAbout Rich Johnston

Founder of Bleeding Cool. The longest-serving digital news reporter in the world, since 1992. Author of The Flying Friar, Holed Up, The Avengefuls, Doctor Who: Room With A Deja Vu, The Many Murders Of Miss Cranbourne, Chase Variant. Lives in South-West London, works from Blacks on Dean Street, shops at Piranha Comics. Father of two. Political cartoonist.
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